Brett Melville is the founder of Digital Treasury, and our resident website and search engine visibility strategist. He loves clean design, clear messaging and the maximum amount of free organic search engine traffic.
In the bustling business landscape of Melbourne, finding the best branding agency is not just an option; it's a strategic imperative. Your brand is the face of your business, and you need to make your brand stand out. That’s where the right branding agency can help. A...
In the dynamic business landscape of Australia in 2023, a diverse array of Operations Management Software solutions are available for enterprises looking to streamline their operations. With industries evolving rapidly, the right...
In 2023, the market for trampoline park software has expanded significantly, offering numerous options for venue owners to enhance their operations and customer experiences. With cutting-edge technology and innovative features, these software solutions cater to...
In today's technologically advanced world, there are many different amusement park software solutions available, each catering to specific operational needs and visitor experiences. From ticketing and queue management to guest engagement and revenue...
I'm sure you'll agree with me when I say: Higher search engine rankings = more traffic = more conversions = more customers. But how do you get higher search engine rankings if you don't have the time or money to commit to a search engine optimisation project? Well it...
One of the first steps of any content marketing and/or SEO strategy is to find keywords. But, how do you do it? At first, it might seem a little overwhelming because of all of the tools and data involved. Don't worry, because in this guide we're going to talk you...
If you're a small business owner, you have probably come across the term "SEO" before and you might be wondering if the benefits of SEO for small business, out weight the time or money investment? In this article, we're going to take a look at the benefits of SEO for...
The chances are that you're new to websites and want to run a speed test. If that's you, this article is for you. In this post, we will walk you through the DIY approach that beginners like you can take to test the speed of their websites. But that's not all. Not only...
Managing a family entertainment center requires a lot of moving parts that can be quite a challenge to manage at times! Luckily, there is a wide variety of software solutions available to help streamline the process. We've written this article to help you find the...
We all want higher rankings in Google to get more traffic and more customers, but how can we achieve this? These 3 quick SEO changes can give your website rankings a boost! 1. Add Relevant Content to Your Website In order to rank for keywords that consumers are using...
If you’re running a business, you need proper publicity and a wider audience. If you want to effectively gain both, you need a website. The question is how do you go about building a website? Website building is a strenuous process that can be tasking and daunting...
Ever wondered what is SEO in Marketing? If you have been keeping up with the trends of digital marketing, chances are you would have stumbled upon something called ‘SEO’. SEO stands for Search Engine Optimisation and essentially is a strategy implemented to increase...
What is technical SEO? Find out in this complete guide to the key aspects of technical SEO and best practices so you can optimise your website performance. What is Technical SEO? Technical SEO is the process of optimising the technical parts of your website so that...
Learn about SEO services in Australia and how you can do the best SEO in Australia for FREE! I think you’ll agree with me when I say getting more FREE traffic to your website from organic Google Australia search results would be pretty awesome. More traffic to your...
Building a website can be quite hard and overwhelming. There are many things you have to keep in mind, and a lot of them can be forgotten quite easily. However, a bad website usually has a pretty negative effect on your business. That's why in this article, we're...
An SEO specialist is in charge of researching, reviewing and implementing SEO strategies in order to optimise website traffic and increase rankings within search engines. In simple terms, SEO specialists are here to make sure that your website appears at the top of...
It’s always important for a business to consider the advantages and disadvantages of websites. This isn’t because there’s a conceivable scenario in which a business shouldn’t have websites. These days it seems like every business has websites, and for good reason. The...
First Input Delay (also known as "FID") means the delay you experience when you first try to load a webpage. If you're familiar with the idea behind page loading speed, FID isn’t entirely different. Not only could both factors affect your SEO, they are also vital...
We all know how important Search Engine Optimisation (SEO) is to a website’s performance. SEO can help maximise website exposure in search engines, which builds brand visibility and increases the chances of your product and services being visible to more customers....
If you are anything like us at Digital Treasury, you’re constantly looking for ways to improve your technical SEO game. And with the waves of changes that hit the SEO metrics in 2021, you want to know if the strategies you’ve been using will still be as effective in...
So if your website takes a long time to load, imagine how many potential customers you could be losing out on. Do you want a faster website that people will revisit and tell their friends about? Keep reading to find out how to circumvent errors like first input delay...
The main difference between WordPress.com and WordPress.org is hosting of your website database and files. With WordPress.com the hosting is taken care of for you and with WordPress.org you will need supply your own hosting. One of the questions we get from our...
Ecommerce web design is the act of building a website for a business so that it can sell its products to customers online. If you’re a business, regardless of whether you’re selling goods and/or services, you can’t afford to not have an online presence. A good...
Imagine this: You've just designed a new website for your business. It's beautiful. It’s functional. You're getting great feedback already. The time and money you’ve put into this website is already paying off. In that case, you might think that's all for "web...
Are you looking for the best cheap website builder in 2023? Then keep reading to find out the top 10 website builders on the market today. You can also find out our 4 steps to creating a flawless website as well as our best web design tips for startups. Cheap Website...
Having a good product or service doesn’t mean you’re entitled to rank well in Google. Sure, we all want those coveted page #1 rankings, but in order to achieve that you’ll need to optimise certain aspects of your website for search engines with a little thing called...
We’ve noticed that more businesses are using Shopify platform for their eCommerce web design as it's growing in popularity. The catch with Shopify SEO is that it's a long term game. But if you use the right SEO techniques with the right content strategy and the right...
Are you starting your entrepreneurial journey and need a website design for your startup? We’ve got you covered. Being an Entrepreneur will always have its challenges either it's a business strategy, go-to-market strategy, or the overall branding. A good website...
Search Engine Optimisation (SEO) is important if you want your website to have maximum exposure online. However, it’s not exactly the easiest or fastest process to undertake when you don’t have the best SEO tools at your disposal. Without SEO software tools, such as...
Do you want to learn how to get on the first page of google? Many businesses dream of having their website show up on the first page of google. It could help them grow their business by sending a consistent new stream of customers who have already expressed interest...
Do people keep telling you that your business needs a website? If you run a successful small business that’s done well, you may be wondering: does my business really need a website? The answer is yes. Whether you're in the private or public sector, the answer is...
Implementing a digital marketing strategy for your family entertainment center may seem cumbersome and it can be frustrating when you rather be doing other things. However, a plan is an investment into your center's future because a well-orchestrated digital marketing...
When setting up your WordPress account, you can either choose shared hosting or a dedicated WordPress hosting. With shared hosting, you only have access to basic features that require that you share resources with other accounts. This leaves you with limited access to...
As crucial as SEO is to your website and business, it doesn’t always lead to sales. Now, don’t get that statement wrong; being number one on SERPs for your desired keyword will fetch you incredible traffic. However, traffic is only the tip of your sales funnel....
We’ve all been there. Paid for an Search Engine Optimisation (SEO) audit and update, or even done it ourselves, making a silent promise to ourselves that we’ll keep on top of it. Alas, months and even years may pass without a thought for SEO improvements. It’s only...
Author Bio Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the world's #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation....
When you're assessing the differen the different ecommerce platforms, two popular choices that often come up are WooCommerce & Shopify. But which one should you choose? WooCommerce or Shopify? If you’re starting an ecommerce business, it is important that your...
Digital marketing strategy. You can't establish your brand without one. You know that you should have one for your business, but it can be hard to write one when you don’t know where to start or you’re short on time! Your business' reputation is important, so you have...
Webflow SEO. For small business owners, designing a website can be a tiresome task for someone with little to no web design experience. That’s why Webflow is a much easier system for designing a clean, easy-to-use interface that will attract new customers. There are...
The purpose of a website hasn’t changed since the first website went live in November 1992. CERN might not have had social media integration or elaborate HTML5 widgets or mobile scalability or a responsive design or any design or images or colours or literally...
Why can’t I find my business on Google even after I built a beautifully created website for my business? It’s no secret that Google is one of the biggest search engines in the world, and therefore it is crucial that both your website and online listings are...
TikTok SEO is no joke. If you’re looking to make your business stand out (and why wouldn’t you be), it’s time for you to take TikTok SEO seriously. Don’t worry, we understand that it’s a bit of an intimidating landscape if you’re not already familiar with it. That’s...
Have you ever asked yourself “what is a fractional CTO?” while reflecting on how to improve your business? As you probably already know; running a successful business comes from hiring and coordinating the right people. The majority of successful businesses have their...
Craiyon is an AI model based image generator, that allows you to create images from text prompts. Formerly known as DALL-E mini it has caused a real stir online as the possiblities of AI art show, as well as its potential in digital marketing for industries such as...
Internal linking is a part of SEO that is often overlooked. However, it's extremely important, and an essential part of every successful SEO campaign. Throughout this guide you will learn strategic best practices for SEO internal linking and how it can improve website...
Trying to find the best web designers? Well done, you've found Digital Treasury, leading website design company. Before you speak to a web designer, you should get together a quick web design brief to help outline what your requirements are. If you haven't done this...
If you have consulted an expert in search engine optimisation, or even attempted it yourself for your website and business, chances are you’ve come across the term “SEO rank tracking software”. It’s an important part of any SEO specialist’s toolbox, alongside any SEO...
A Web Designer works with clients to design websites that inform, inspire or motivate a browser to become a consumer! With consumers using the internet more and more to help people find information online before buying products and services, businesses are beginning...
The Federal Budget 2022 announced that website design services will be eligible for Small Businesses to claim 120% of the costs as deductions. This is part of a budget measure costing the government $1.6 billion aimed to help small businesses spend money on new...
In this article we'll show you how to improve google maps ranking. Imagine if you could get your business to show up in the top #3 of the Google Map rankings! You’d probably get more phone calls, more clicks to your website and more paying customers looking to buy the...
Most Obstetricians, like any medical professionals, are heavily focused on caring for their patients and don't have time to implement a website and search engine optimisation (SEO) strategy for their clinic. Google search optimisation is a great way for Obstetricians...
The main difference between a web designer and a web developer is that the web designer takes care of the visual design elements and the web developer looks after the technical elements like code. Are you looking for clarity on what the difference is between website...
Note: We will update our list of Australian websites that accept guest posts on a regular basis. If you have additions or would like changes made to the list, please drop a comment below. Guest posting is a popular strategy used by Australian SEOs to build backlinks...
Ideally, the organic way to reach the first pages of SERPs is to invest in keyword research and on-page SEO. While that approach might have worked for you so far, there are a few things you can still add. One of such things is Google Trends. Google Trends isn’t...
Much like building a website from scratch, redesigning it also influences user experience and SEO. And it doesn't matter if you're only redesigning the site in bits or its entirety. Neither does it matter if you are repeating the process every 3months or 3years. The...
Before we delve into this article, we want you to know that we mean no disrespect to WordPress. WordPress is arguably the best CMS (Content Management System) in the world. It is easy to set up and the most customizable among the rest. That is why we, Digital...
Setting SEO goals can be somewhat confusing. On one hand, we are telling clients that results are not assured. On the other hand, we are reassuring them of our expertise. Aren’t we contradicting ourselves? And even when we do promise results, we do so with less...
As a beginner, it might be almost impossible to reproduce your favourite WordPress theme, let alone create one from scratch! For starters, coding might not be your forte. That aside, do you even have the time? But, what if you could avoid the drudgery and...
If you are well-versed with using websites, then you must have heard of the “502 bad gateway” error on WordPress. Pinpointing the cause of this error can be tasking which makes fixing the problem difficult. However, it is important if you want your website to run at...
SEO is changing constantly faster than ever, but the fundamentals of SEO remain the same. Many SEO experts in Australia have different ways to approach an SEO campaign. And numerous SEO techniques are available and sticking to only a few could be a big risk if you...
What is an SEO Marketing Strategy? An SEO marketing strategy or SEO approach is a process creating, planning and executing steps to improve organic search rankings. Increasing organic traffic is the goal when planning SEO tactics for businesses. The right SEO...
At Digital Treasury, we offer comprehensive website SEO services that complement our website design services. Not only do we build high quality websites that hook customers and boost sales, but we also provide SEO services that help those business websites rank higher...
Responsive web design principles are important. Building websites is about more than just aesthetics. You can build the nicest looking website, but all your efforts will be for nothing if the end result: Doesn’t run well on different devices Isn’t easy to use Doesn’t...
Are you overwhelmed by the thought of starting a blog? Do you worry about finding your place among 64 million websites? Before you start panicking, know that all you need to start a blog that you can even earn from is the right information. Get ready to learn! Over...
We’ve noticed that more businesses are using Shopify platform as it's growing in popularity. The catch with Shopify SEO is that it's a long term game. But if you use the right SEO techniques with the right content strategy you’ve got yourself a winning formula. What...
What do web marketing experts specialise in? and what exactly is their role in digital marketing? In this article we'll discuss what web marketing is and best practices for SEO. If you're a business looking to promote your product and service, you will often find...
A custom website design is a design which is designed with the clients requirements from scratch. Depending on what kind of website you are building keeping in mind the budget, Digital Treasury will build a custom website design for you. We believe your website should...
If you are looking for ways to engage your audience and increase your revenue, try User Generated Content (UGC). UGC is an affordable approach to create a sustainable channel of engagement on your WordPress website. Since your users generate the posts, the content...
We understand that businesses focus on sales and conversion. But before that, you need traffic, and you would only get that if you rank high above your competitors on search engine result pages. So, how can you rank your WordPress site high on SERPs? The first step is...
In a world influenced by visuals, deciding whether to focus on page speed or aesthetics can be tricky. But how? Now more than ever, audiences are picky about colours, fonts, and media. That's why social media platforms are doing well. Those sites understand that...
If you're thinking about which of the content management systems (CMS) you should use to launch your business website, the best and most secure option by far is WordPress. WordPress is a web-development platform built that is accessible to everyone, regardless of...
Have you ever done a search in Google for a business in your local area and seen ‘near me’ come up as a suggestion? You may have heard the term ‘keyword research’, and ‘near me’ searches have become one of the most popular local SEO keywords. Did you know that 46% of...
Do you update your website regularly? And I don’t mean updating the product listings. Today’s online market is highly competitive and updating your website regularly allows your business to grow and lift it to the top of internet searches. In this article I’ve...
SEO has huge benefits for businesses. It's a cost-effective marketing strategy that allows businesses to position themselves right in front of their target audience. But before you can start optimising for search engines, you must target the right keywords. That's why...
As a business owner, you may have heard of a lot of different marketing methods. Social media, paid ads, and all of the other options there are. One of them is Search Engine Optimisation (SEO). Compared to most of the other ones, it may seem a little bit complicated....
As web design is one of the core services that we offer, we have seen quite a lot of businesses come to us with old websites that they'd like to get redesigned. Throughout working with different businesses, we've noticed some common issues with the designs of many...
Website conversions can be a little tricky in some cases, but they are also directly tied to your revenue. That's why it's important to strive for perfection, as doing so will allow your business to reach its full potential. In this article, we are going to take a...
Fund Managers write a lot of content. Not only to meet demands of investors hungry to understand their latest quarterly investment performance, but the process of writing down an investment thesis can help fund managers gain clarity on the merit of a equity, bond or...
By Annie-Mei Forster (Digital PR & SEO Outreach Coordinator at Digital Treasury) If you’d told me a year ago that I’d be doing PR & Search Engine Optimisation (SEO) work, I probably wouldn’t have believed you. This time last year I was halfway through a...
What if I told you that increasing sales AND improving customer service was easy? That all you needed to do is install one simple application on your website and you'll be able to convert more leads to buyers, while also keeping your existing customers happy. And,...
We work with all of our clients to develop a website and traffic strategy that help your website achieve the goals you set and net you the conversions you need. For all businesses this is made up of two simple parts: Wesbite Strategy (see our full suggested digital...