Google My Business was a business listing initiative by Google that has gone through many changes since it was established in June, 2014. Notably, it underwent a transformation into Google Business Profile, emphasising a broader scope beyond listings to provide businesses with a more comprehensive platform for:
Originally, Google Business Profiles had the ability to create simple websites based on the information provided by a business profile. However, Google recently announced that all websites made with Google Business Profiles will be turned off in March 2024.
Your Google Business Profile will not be affected by these changes. However, domains ending with ".business.site" and ".negocio.site" will no longer be supported in the website field of your Business Profile.
It is recommended that you link your Google Business Profile to a new website.
If your business has a website made with Google Business Profile, you can find it with the following procedure outlined on the Google support website:
If you have an ad campaign connected to your Google Business Profile website, Google recommends that you update your ads to link to a different website before March 1, 2024 to keep them running. Alternatively, you can pause your campaigns.
According to Google, custom domains for Google Business Profile websites will be redirected the same manner as the domain for the Google Business Profile website (i.e. it will initially redirect to the Google Business Profile, then to a “page not found” page.)
To continue having a website for your business, Google recommends the following site builders:
If you want a website that will promote your business to a whole audience of potential customers, contact us. We specialise in crafting tailored websites that captivate your audience and drive results. From innovative design to seamless user experience, our expert team ensures your online presence stands out from the competition.
