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Why Bother Doing SEO in The First Place?

In an online landscape where your business is only ever a click or two away from literally ALL of your competitors (not just here in Melbourne or even Australia, but all over the world) it’s impossible to have any real success without implementing search engine optimisation strategies.

According to the folks at Google, 93% of every online experience starts with keywords being punched into a search engine.

On top of that, 75% of all search engine users never scroll past the first page of results – which means that hundreds of thousands of returns for a specific search engine keyword aren’t ever even looked at by the majority of people.

Truth be told, if your website doesn’t sit at the top (or near the top) of search engine results the odds are that you aren’t getting anywhere near the traffic you need for business success today.

Thankfully though, partnering with a good SEO expert in Melbourne can help you turn things around.

brett melville

Melbourne based SEO Nerd
Brett Melville

What are SEO Services?

There are a myriad of different search engine optimisation services you could choose to take advantage of, including both organic search engine optimisation efforts and paid search engine traffic, depending on the results you’re looking for and the timeline you are working with.

At the end of the day, however, almost every SEO service out there boils down to a tactical initiative to achieve your strategic goal:

  • To push a flood of targeted traffic to your website as quickly (and for as little money) as possible, getting your offers in front of as many ideal prospects as you can.

Whether that means you take advantage of backlink services, on page/off page optimization efforts, link wheel systems, or something else entirely isn’t as important as finding the right market for your products and services, uncovering how they search for the products and services you have to offer, and then getting your content in front of them as often and as consistently as possible.

Should You Buy SEO Services or Do It Yourself?

A lot of smart and savvy entrepreneurs choose to try and tackle their search engine optimisation efforts on their own at first, but realize pretty quickly that it’s a lot smarter to buy SEO services from professionals that know exactly what they’re doing – professionals that can provide top-tier results much faster (and much cheaper) than these busy business owners ever could.

The major hurdle for DIY SEO is the landscape of search engine optimisation changes and shifts on a day to day basis.

If you aren’t able to dedicate hours of each day to search engine optimisation – not just the mechanics of it, either but studying whether or not there have been any major updates to search engine algorithms that could wipe away all of your hard work overnight – it’s a good idea to outsource this kind of work to a top-tier Melbourne expert or firm that handles the heavy lifting for you.

What to consider when choosing a SEO company to execute SEO Services for you

There are a couple of things you want to consider before choosing a search engine optimisation company to move forward with, but the most important elements include:

  • Whether or not they have a proven track record of helping businesses like yours get to the top of organic search engine results
  • Whether or not they have an analytics system that allows you to see how and where they are making a difference in your traffic generation efforts; and
  • Whether or not they are going to be able to dedicate the time and resources you need to get the results you’re looking for on your schedule

If you are able to find professionals that can meet all three of those key criteria the odds are pretty good that you’re moving forward with a firm you can reliably by SEO services from.

SEO Services you should get in a SEO package

While every company offering the chance to buy SEO services from them is going to have different packages available, different tactics they like to use, and different strategies they like to implement at the bare minimum every SEO package should include:

  • Detailed keyword research
  • Search engine optimisation reports that analyse your competitors SEO efforts
  • Detailed analytics that you can independently verify on your own
  • On page and off page search engine optimisation
  • Internal link building systems
  • Technical SEO work (creating a robots.txt file, for example)
  • More advanced off page efforts, like backlinking etc.

… And that’s just the tip of the iceberg!

What is Google SEO?

Google is far and away the most popular search engine on the platform, which is why so many people choose to focus almost all of their SEO efforts on these rankings and the search engine spiders/algorithms responsible for moving sites up or down throughout the results.

Another reason to buy SEO services that focus on Google is the fact that other major search engines – like Yahoo, for example – actually use Google technology and algorithms to determine their rankings as well.

The bottom line is simple. You get the most bang for your buck, so to speak, focusing on Google SEO first and foremost – especially when you move forward with top-tier experts in Melbourne that know what they are doing.

If you’d like to learn a little bit more about search engine optimization, how it can benefit your business today, or want to ask a couple questions to clear up things before you buy SEO services call our SEO agency at your earliest convenience.

We love nothing more than to help out!