How To Improve Google Maps Ranking: Top 5 SEO Google Maps Ranking Tips

SEO
Web
Development
March 6, 2022

[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]

In this article we'll show you how to improve google maps ranking.

Imagine if you could get your business to show up in the top #3 of the Google Map rankings!

You’d probably get more phone calls, more clicks to your website and more paying customers looking to buy the products and services your business sells.

How good would that be?

Pretty good I’d say!

With the days of yellow pages being the go-to place to find local services and products, many consumers are turning to Google instead. Over the past few years, you may have noticed that Google more and more are deliver ‘location based’ search results with the top 3 map listing. These listings are generated from Google’s own online directory, known as Google My Business or GMB for short.

GMB are important features that can help increase your website ranking on the search engine result page (SERP). They can also increase your business reputation, enabling customers to both find and trust your business

In this article, I’m going to show you what you need to do boost your Google Map Ranking.

 

Step 1 – Research location-based keywords to optimse

Firstly, you need to find out what keywords that consumers are using to find products/services where your business is located. We can find these location-based keywords using a keyword research tool, such as Ubersuggest (free) and Google , to get a list of relevant keywords to sprinkle throughout your GMB listing.

For example, if you are offering website design services in Cheltenham (like me), then you might use a seed search the term like “web designer cheltenham”. When you go to the bottom of Google search, you will find a list of keywords suggested by Google. These keywords are terms that most people within your area search when looking for products/ searching related to your niche.

gmb australia keywords

Add the suggested keywords to a list which we will add to your GMB listing later to help boost your ranking.

 

Step 2 - Google my business listing optimisation

It is important to ensure that all information included in GMB is correct and adheres to Google's business guidelines. How you optimise your GMB will determine your local ranking. It is therefore important to ensure that every detail that you provide is accurate and well optimized for the keywords you would like to rank for.

Below is what you need to do to optimise your GBM listing.

 

Claim your business listing

The first crucial step to optimising your GMB listing is claiming your GMB. Remember that anyone can list your business on Google. It is therefore important to claim your listing to get the right to manage reviews as well as post and edit crucial information.

Google algorithm keeps on changing, so ensure that stay up to date with Google updates and make changes on your listing when necessary to maintain good ranking.

To claim your GMB listing, go here: https://www.google.com/intl/en_au/business/

gmb signup

Complete your GMB profile

This is arguably the most important step in GMB optimisation. Ensure that you fill every field on your GMB listing complete including your business name, Phone number, address website, category, hours of operation, attributes, Q& A, descriptions, and photos.

When filling out the information, your aim should not to meet the minimum requirements set by Google. Instead, you should optimise each field by including a mixture of keywords we found in step 1 to make your listing appear for these searches.

 

  • Optimise your description

The description included in your GMB profile should add more juice to your listing. Description optimisation means adding your main keywords and highlighting crucial features that will attract customers. You only have 750 characters, so use them wisely. Also, remember that only 250 characters will be seen in the knowledge panel that is shown in Google searches.

gmb descriptions updating

 

  • Choose category

Having your business listed under a certain category will help customers locate your business easily in non-branded searches. The category for a Professional Website Designer like Digital Treasury, would be "Web Designer". Make sure you find the closest match to your industry.

gmb categories

 

  • Upload quality photos and videos

Statistics show that customers are 42 percent more likely to visit a business if the listing has a photo. So ensure that you optimise your GMB listing by uploading a quality profile photo and a photo cover. Also, include other general photos. Your profile photo should aim to boost your brand recognition while your cover photos should promote your brand's cultures and personality.

how to add gmb images

 

  • Collect GMB reviews

If you are keen, then you must have noticed that when you search for services or products online, business results have maps and star ratings. Reviews not only determine your ranking but it also determines if the user will click on your website. Gather reviews and ensure that they are genuine. The more positive reviews your business has, the higher it will rank on local search results.

reviews digital treasury website designer

 

  • Post descriptions and images

Use GMB to create events, make announcements, run promotions and highlight your products/services. Ensure that you post information that is relevant, engaging and informative to make the customer choose you over your competitors.

gmb posts
  • Ask Q&A

Google maps now offer Q&A features. This means that anyone can ask a question and also anyone can respond to those questions. Create a Q&A to make it easier for your clients to know more about your business and product/services that your business offers.

 

Step 3. Embed Google map on your website

Another great way to improve your ranking on Google maps is to insert a Google map on your website’s contact page. Embedding a Google map on your website is a great way of informing Google that your business is located where your listing says. It also helps customers to stay engaged with your business and learn where to find it. Anything that you can do to make it easy for the customer to find your business is worth doing. Embedding Google maps on your business is simple. All that you need to do is search your business name on Google maps. Click the share button then choose embed a map tab. Copy-paste that link on your website contact page. Ensure that you use the exact address that you have on GMB listing when embedding a Google map on your business.

embed GMB map

Below is the actual code output (note - I manually updated the iframe width to be 100%):

 

Step 4. Claim and verify Apple maps and Bing places

Claiming and verifying Apple maps and Bing places can give you a competitive advantage. Apple maps usually pull a lot of their data from directory sites like Yelp and other major data aggregator sites. So before claiming and verifying the listing on apple maps, it is crucial to ensure that the information provide is accurate. Claiming Bing places can also help to boost your Google map ranking. Bing places listing can be claimed via phone verification. However, in some cases, it may require postcard verification. When claiming Bing places listing, ensure that the information provided is accurate. Also, don’t forget to add identity photos.

 

Step 5. Create top business directories with exact Name, Address, Phone number (NAP)

A major factor that determines your ranking locally is the quality and quantity of your directory listings and your NAP consistency. NAP means name, address, and phone number. This feature is critical for any business that wants to rank high on Google's local search.

People usually refer to the occurrence of NAP information on the web as a citation. Citation is when your business NAP information shows up on blog posts, newspaper articles, and directory sites. Out of six foundational ranking factors, three are related to citation quality, quantity, and consistency. When determining the ranking, Google usually scans the web to check for mentions on your business NAP, URL among other crucial information. It then compares that data to other sources, including the information provided by major data providers. If the information is correct and consistent, then Google will boost your ranking.

 

Now you should have a good idea on what it takes to give your GMB a ranking boost.

 

Here’s a quick recap of the main takeaways (or our how to rank Google Maps!):

  1. Research location-based keywords: find the keywords that customers are using to find businesses in your location
  2. Optimise your GMB listing for the keywords you found
  3. Embed the GMB map on your actual website
  4. Get your business verified on Bing and Apple Maps
  5. Get your business listed on website directories

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.21.0" _module_preset="default" global_colors_info="{}"][et_pb_row _builder_version="4.21.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.21.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.21.0" _module_preset="default" text_text_color="#000000" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]

Recommended articles:

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?

Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.

Do You Offer Ongoing Maintenance And Support After The Website Is Launched?

Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:

Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.

What is SEO, And Why Is It Important For My Business?

SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.

How Long Does It Take To See Results From SEO?

SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).

What Does Your SEO Process Involve?

Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.

How Do You Measure The Success Of An SEO Campaign?

Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:

Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.

How Do You Stay Updated With The Latest SEO Trends And Best Practives?

SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:

Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.

Do You Offer Ongoing Maintenance And Support After The Website Is Launched?

Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:

Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.

How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?

Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:

User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.

Let's build something extraordinary

CTA Icon
CTA Icon
Thank you! Your submission has been received!
Oops! Please check fields and try again.