Search Engine Optimisation
Get More Targeted Search Engine Traffic to Your Website
With Our Search Engine Optimisation Service
Get an SEO Strategy That
Increases Both Traffic and Profits!
If you’re looking for a professional digital marketing agency to implement proven and profitable search engine optimisation (SEO) strategies, then look no further.
We understand that when businesses invest time and money into implementing SEO services they expect to see a return on their investment.
We find it crazy that all agencies don’t think this way!
But getting a return on your investment is not only about increasing your ranking and getting more traffic.
Your SEO efforts need to focus on choosing the right “buying focused keywords” that indicate potential customers are close to buying.
Whilst it might be fun to target high volume keywords and get lots of additional traffic, this can result in your website attracting a bunch of tyre kickers!
Instead, our SEO techniques target specific “buyer focus keywords” to generate new leads for your business every month.
Our Search Engine Optimisation service will be a good fit for your business if you want to:
- Generate more leads and revenue from your website;
- Increase website traffic, receive additional exposure;
- Gain credibility associated with high rankings in Google organic search; and
- Invest in SEO services for between 6 and 12 months.
What is Search Engine Optimisation (SEO)?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Organic search engine results are unpaid traffic that comes comes from search engines giving your business a potentially unlimited source of FREE traffic.
Popular search engines include Google, Bing, Baidu and Yahoo, however, the majority of focus is placed on Google as they own 75% market share of search volume.
Exactly What We Do For Our SEO Clients
Unlike other agencies, we like to be completely transparent with what happens when you become a client.
Often the hard part about outsourcing SEO is understanding what the company you’ve hired is doing each month.
We call you to talk about the findings of the basic SEO audit. We can explain to you if we think there is an opportunity for your business to implement an SEO strategy to improve your ranking in Google.
During a face to face meeting we work with you to understand who you are, who your ideal target market is and brainstorm which keywords you think buyers might use to find your products or services online.
Using the keywords we brainstormed during client discovery, we conduct in-depth research on keywords potential buyers are using and keywords that your competitors are getting traffic from. From this we agree to proritise keywords for your SEO strategy.
With our list of prority keywords, we start writing detailed articles to help your website rank. This can include bulking out content on your services and product pages, while adding supporting articles to your blog.
We carefully and manually build backlinks to your website the right way which will produce slow gains for your website’s rankings. Backlinks to your website will be relevant to your industry and on other high-quality webistes to avoid the risk of penalties.
Each month we spend 30 mins with you to show you the progress of your SEO strategy. We use totally independent data, which allows us to make minor adjustments to your SEO strategy as we progress.
Why SEO is a good source of website traffic?
According to a recent study by KPMG, 72% of Australia consumers searched online before making a buying decision.
More and more consumers are searching online prior to buying goods and services, meaning that your business could be ‘helping’ them make a better decision to buy your products first.
When your business is visible for keywords that potential buyers of your products and services are using to research prior to buying, you increase the likelihood that they will trust your information and buy from you.
How Google Decides Which
Websites Rank on Page 1?
Google uses over 200 factors in their algorithm to determine which websites rank for certain keywords.
With some factors being more important than others.
Independent studies have shown the following factors have a significant impact on which websites rank on the first page of Google:
- The number of backlinks pointing to your website;
- The number of high quality websites pointing to your website;
- The “anchor text” the backlinks pointing to your website;
- The word count of articles on your website (the average page #1 ranked website has 2,000 words);
- Content that includes interesting media like images and embedded videos;
- Your website page loads fast (you should aim for less than 3 seconds, test your website speed here);
- The number of pages on your website on the topic of the keywords
All our SEO Strategies address these factors, plus many more….
Ready to Get Started?
Get Your FREE SEO Audit
Let our business growth experts review your website for FREE!
We’ll tell you why visitors to your website are not converting to leads and why your website isn’t getting traffic from search engines like Google.