SERVICES

Search Engine Optimisation

Need More Customers?
Get More Targeted Google Traffic to Your Website
With Our Transparent Search Engine Optimisation Service
  • 100% Transparency 
  • No stupid fixed contracts
  • Customised to your business

Your website might have the best design in the world, but without traffic it won’t generate any new customers!

Everyday potential customers are searching on Google for the exact products and/or services you sell.

To show up high enough in Google’s rankings to get clicks, you need to implement a Search Engine Optimisation (SEO) campaign.

An SEO campaign is a planned effort of optimising a website to improve its Google rankings. SEO campaigns are long term projects that involve a number of components including:

  • Technical audit;
  • Competition analysis;
  • Keyword research;
  • Content writing and on-page optmisation;
  • Linking building; and
  • Performance reporting.

To understand if we can work with your business, we’ll need to have a preliminary call to determine what type of keywords you would like to rank for and how realistic it might be for your business to rank for those keywords. Depending on how competitive your industry is, a SEO campaign may be a waste of time for your business. 

To see if your business can benefit from a SEO campaign, please call the number below. 

 

brett melville

Brett Melville, owner Digital Treasury

Results from our SEO campaigns…

Startup Consumer Product

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Commercial Equipment

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Niche Food Manufacturer

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We actually rank for SEO terms…

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seo-mentone
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seo-cheltenham-ranking
seo-highett

What EXACTLY does a SEO campaign look like?

There’s thousands of tasks that go into a SEO campaign to rank your website on the first page of Googe. Below is the process that our agency goes through to rank your website in the most productive manner. 

web design process

STEP 1

Initial Phone Meeting

We have a FREE 30-minute chat to discuss your business goals for your SEO campaign and see if we’re a good fit to work together. Call 03 8510 8202 to get started. 

web design process

STEP 2

Client Discovery Meeting

During a face to face meeting we work with you to understand who you are, what you’re good at, why customers buy from you and who your ideal target market is and brainstorm a list of seed keywords that you would like to rank for. 

web design process

STEP 3

Technical SEO Audit

A technical SEO audit is a check we conduct on your website’s health from an SEO perspective. We do this to find fixes that might be needed to ensure that search engine bots can crawl your website and easily find pages.

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STEP 4

Content Audit

The content published on your website is important for rankings. We audit your website to determine what content you have and decided what should be kept, what needs improving, what should be removed/consolidated and what needs to be added.

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STEP 5

Competitor Analysis

SEO competitive analysis involves researching the links, keywords, content, and more of your competitors in the search engine rankings in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.

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STEP 6

Keyword Research

We expand upon the seed keywords you provide us during the client discovery meeting by researching the actual search terms that people enter into search engines like Google. Keyword Research helps inform content and ranking strategy.

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STEP 7

SEO Foundations Setup

We setup the foundations of your SEO campaign and install tools like Google Tag Manager, Google Analytics, Google Search Console, Google My Business, Bing Places, Bing Webmaster Tools, add SEO plugins to your Content Management System.

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STEP 8

Local SEO Setup (if applicable)

If your business is eligible for local SEO assets, we will optimise the setup and content of your Google My Business and Bing Local pages. We find this strategy is underutilised by many industries around Australia.

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STEP 9

SEO Content Writing

Informed by the Keyword Research we plan out a content calendar with you for publishing on your website. We use data to inform the exact content that needs to be written in order to feature in the search engine results.

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STEP 10

Link Building Campaign

The number of quality and relevant links pointing to your website improves your search engine visibility. Linking building is the task of building hyperlinks or backlinks to your website. This is done with manual email outreach to create a kind of public relations.

web design process

STEP 11

SEO Reporting

Each month we track the progress of your SEO campaign with a wide variety of metrics to ensure that your campaign is on track.

How much does a SEO campaign cost?

We believe that business should get transparent SEO pricing. See below our different SEO packages.  

Understand that SEO campaigns are not a short term strategy. You will likely need to invest in a SEO campaign for multiple months to begin to see results. Unlike many of our competitors, we don’t lock you into 12 month SEO contracts, you can cancel anytime you like. However, we suggest that you at least run an SEO campaign for 3 months. 

What does a full SEO campaign look like each month?

Month 1

  • Client Discovery Meeting
  • Technical SEO Audit
  • Content Audit
  • Competitor Analysis
  • Keyword Research
  • SEO Foundations Setup
  • Local SEO Setup
  • SEO Reporting

Month 2

  • SEO Content Writing
  • Link Building
  • SEO Reporting

Month X

  • SEO Content Writing
  • Link Building
  • SEO Reporting

Get an SEO Strategy That
Increases Both Traffic and Profits!

If you’re looking for a professional digital marketing agency to implement proven and profitable search engine optimisation (SEO) strategies, then look no further.

We understand that when businesses invest time and money into implementing SEO services they expect to see a return on their investment.

We find it crazy that all agencies don’t think this way!

But getting a return on your investment is not only about increasing your ranking and getting more traffic.

Your SEO efforts need to focus on choosing the right “buying focused keywords” that indicate potential customers are close to buying.

Whilst it might be fun to target high volume keywords and get lots of additional traffic, this can result in your website attracting a bunch of tyre kickers!

Instead, our SEO techniques target specific “buyer focus keywords” to generate new leads for your business every month. 

Our Search Engine Optimisation service will be a good fit for your business if you want to:

  • Generate more leads and revenue from your website;
  • Increase website traffic, receive additional exposure;
  • Gain credibility associated with high rankings in Google organic search; and 
  • Invest in SEO services for between 6 and 12 months.

Why SEO is a good source of website traffic?

 

According to a recent study by KPMG, 72% of Australia consumers searched online before making a buying decision.

More and more consumers are searching online prior to buying goods and services, meaning that your business could be ‘helping’ them make a better decision to buy your products first.

When your business is visible for keywords that potential buyers of your products and services are using to research prior to buying, you increase the likelihood that they will trust your information and buy from you.

How Google Decides Which
Websites Rank on Page 1?

Google uses over 200 factors in their algorithm to determine which websites rank for certain keywords.

With some factors being more important than others.

Independent studies have shown the following factors have a significant impact on which websites rank on the first page of Google:

  1. The number of backlinks pointing to your website;
  2. The number of high quality websites pointing to your website;
  3. The “anchor text” the backlinks pointing to your website;
  4. The word count of articles on your website (the average page #1 ranked website has 2,000 words);
  5. Content that includes interesting media like images and embedded videos;
  6. Your website page loads fast (you should aim for less than 3 seconds, test your website speed here);
  7. The number of pages on your website on the topic of the keywords

All our SEO Strategies address these factors, plus many more….

Ready to Get Started?
Get Your FREE SEO Audit

Let our business growth experts review your website for FREE!

We’ll tell you why visitors to your website are not converting to leads and why your website isn’t getting traffic from search engines like Google.

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