What is SEO & Why is SEO Important for Aged Care & In-Home Services?
As an aged care or in-home care provider, building trust with clients is vital. People won’t use your services if they don’t trust you, especially in healthcare. Given that aged care homes look after vulnerable people in our community, your clients are depending on you to take care of them. Your website is the first thing potential clients will see before they decide to pay for your services.
It takes just 50 milliseconds (0.05 seconds) for someone to form an opinion about your website and if they don’t like it, they’ll leave.
In the past, websites weren’t as crucial to gaining new clients because word-of-mouth, print advertisements and other strategies were enough to find good aged care providers. Nowadays, people are doing their research through search engines and if your website isn’t coming up on the first page of results, people are unlikely to find you.
The best way to make sure that you are visible on Google is to implement a search engine optimisation (SEO) strategy.
SEO tips for aged care & in-home care providers
#1: Highlight positive reviews and testimonials
If people can see that real people think that you provide good care, then they’ll trust you. For example, when you’re choosing between a couple of restaurants for dinner you probably look at the ratings on Google to see which one has the highest. It might not be the one determining factor but it plays a role in the decision making process.
#2: Create a blog with interesting content
Did you know that businesses that post regular blog content get up to 97% more inbound links? As an aged care provider, write content that your target audience would be looking for, such as an exercise guide for older adults. Blogging regularly will not only improve your website ranking but you’ll become a trusted source of information.
#3: Find keywords that are relevant to your industry
Finding out what people search online is how you will find more potential clients. Once you know what the search terms are, then you can start putting these into your content. When you start typing into the Google search bar, it automatically generates the top phrases that people are using when they search.
So what do people search for when looking for an aged care provider? They might search by location, for example:
– Aged care Melbourne