SEO Agency for Aged Care & In-Home Services
✅ Many Melbourne businesses trust us with their website
✅ SEO experts that will develop a successful aged care marketing strategy for your organisation
✅ Build trust with prospective clients by ranking higher in Google search results
What is SEO & Why is SEO Important for Aged Care & In-Home Services?
As an aged care or in-home care provider, building trust with clients is vital. People won’t use your services if they don’t trust you, especially in healthcare. Given that aged care homes look after vulnerable people in our community, your clients are depending on you to take care of them. Your website is the first thing potential clients will see before they decide to pay for your services.
It takes just 50 milliseconds (0.05 seconds) for someone to form an opinion about your website and if they don’t like it, they’ll leave.
In the past, websites weren’t as crucial to gaining new clients because word-of-mouth, print advertisements and other strategies were enough to find good aged care providers. Nowadays, people are doing their research through search engines and if your website isn’t coming up on the first page of results, people are unlikely to find you.
The best way to make sure that you are visible on Google is to implement a search engine optimisation (SEO) strategy.
4 Reasons why Aged Care & In-Home Care Providers need to use SEO
#1: It’s a competitive market
According to the Australian Institute of Health and Welfare, over one-fifth of the Australian population will be aged 65 and over. That means huge growth and competition will occur in the aged care sector. Raising brand awareness is important in any industry, and aged care is no different. Having a strong online presence will become even more critical in the future because ranking high for search terms will only get more difficult.
#2: It builds trust and credibility for your brand
SEO is a more effective marketing strategy than advertising because a lot of people block ads or simply don’t trust them. When businesses appear on the first page of Google search results, people are more likely to trust them. As people become more aware of digital marketing strategies, they are learning which results are organic and which are paid.
#3: It provides good user experience
The goal of SEO is not only to rank well but then keep people on your website by providing them with a good user experience. This includes everything from good quality content, fast loading speed, internal links and much more. You want your target audience to have a good experience when they visit your website and get them to come back again because they know it’s easy to find the information that they’re looking for.
#4: It increases web traffic, engagement and conversion
When SEO is done correctly, you’ll see an increase in the number of people visiting your website. Better visibility means a higher chance that people will pay for your services. You don’t just want anyone visiting your website, but rather getting your target audience to come because they are the ones that are interested in what you have to offer. In SEO this involves conducting keyword research which is essential to know what search terms that your potential clients use when searching for care providers.
SEO tips for aged care & in-home care providers
#1: Highlight positive reviews and testimonials
If people can see that real people think that you provide good care, then they’ll trust you. For example, when you’re choosing between a couple of restaurants for dinner you probably look at the ratings on Google to see which one has the highest. It might not be the one determining factor but it plays a role in the decision making process.
#2: Create a blog with interesting content
Did you know that businesses that post regular blog content get up to 97% more inbound links? As an aged care provider, write content that your target audience would be looking for, such as an exercise guide for older adults. Blogging regularly will not only improve your website ranking but you’ll become a trusted source of information.
#3: Find keywords that are relevant to your industry
Finding out what people search online is how you will find more potential clients. Once you know what the search terms are, then you can start putting these into your content. When you start typing into the Google search bar, it automatically generates the top phrases that people are using when they search.
So what do people search for when looking for an aged care provider? They might search by location, for example:
– Aged care Melbourne
Want to talk SEO?
Organise a free consultation where we can look at your exact SEO rankings today & discuss the SEO campaign it will take to improve your ranking in Google. Live over the phone. No rubbish automated reports 🙂 Speak with a real SEO specialist.