Mobile app development creates software for smartphones and tablets. Apps can be pre-installed or delivered as web apps, offering an "app-like" browser experience. The process includes building software bundles, implementing backend services, and testing on target devices.
Common monetisation strategies include freemium models (free with in-app purchases), paid apps, subscription services, and advertising within the app. The best approach depends on your app's target market and features.
Native apps are built for a specific platform (iOS or Android) and offer better performance and user experience. Hybrid apps are developed using web technologies and can run on multiple platforms but may not perform as well as native apps.
The development timeline depends on the app's complexity. A simple app may take 2-3 months, while more complex apps can take 6-12 months or longer.
Costs vary widely based on the complexity of the app, its features, design, and platform. Depending on these factors, development costs can range from a few thousand to hundreds of thousands of pounds.
The decision depends on your target audience. iOS is popular in regions like North America and Western Europe, while Android dominates in Asia, Africa, and other parts of the world. Developing for both platforms can help reach a broader audience.