An SEO audit is a thorough analysis of a website's SEO to identify issues affecting visibility and performance in SERPs. It examines site structure, content, backlinks, and technical aspects to ensure full optimisation for search engines.
An SEO audit is a comprehensive analysis of a website's performance in relation to search engine optimisation. It is important because it identifies strengths, weaknesses, and opportunities in a website's SEO strategy, helping businesses understand what is working well and what needs improvement to enhance visibility, organic traffic, and overall search engine rankings.
An SEO audit usually includes:
The duration of an SEO audit depends on the website's size and complexity. A basic audit might take a few hours to a day, while a more comprehensive audit could take several days or even weeks, especially for larger sites with multiple pages and complex structures.
Benefits of an SEO audit include:
It is recommended that you perform an SEO audit at least once or twice a year, or more frequently, if you are making significant changes to your website, experiencing a drop in traffic, or responding to major algorithm updates from search engines. Regular audits ensure that your website remains optimised and competitive in the ever-changing digital landscape.