Revamp Without Losing Rank

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SEO website migration involves major changes to a website's structure, content, design, or platform while maintaining or improving SEO performance. It's crucial to prevent loss in organic search visibility and traffic. This includes careful planning and execution to manage changes like URL structure, domain name, site redesign, or moving to a new CMS.

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Our Services Include

1. Pre-Migration Audit: This involves conducting a comprehensive analysis of the existing site to identify high-performing pages, keywords, backlinks, and current SEO metrics.
2. URL Mapping: Creating a detailed mapping of old URLs to new URLs to ensure proper redirection and avoid broken links.
3. On-Page SEO: Ensure that all on-page SEO elements, such as meta tags, headers, alt text, and internal links, are optimised and carried over correctly.
4. 301 Redirects: Implementing 301 redirects to guide users and search engines from old URLs to new URLs, preserving link equity and search rankings.
5. Technical SEO: Addressing technical aspects like site speed, mobile-friendliness, SSL implementation, and proper indexing.
6. Content Migration: Ensuring that all valuable content is transferred accurately without losing formatting or context.
7. Testing and Monitoring: Using tools like Google Search Console and analytics platforms, monitoring the site post-migration to promptly identify and fix any issues.

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Benefits Of SEO Website Migration

1. Maintained Search Rankings: Proper migration ensures that search engine rankings are preserved, preventing traffic and revenue losses.
2. Improved User Experience: A well-executed migration can enhance site usability, speed, and mobile-friendliness, improving overall user experience.
3. Enhanced Performance: Updating to a more robust CMS or better server infrastructure can improve site performance and reliability.
4. Opportunity for SEO Improvement: Migration provides an opportunity to update and optimise content, structure, and technical elements to align with current SEO best practices.
5. Scalability: Moving to a more scalable platform can support future growth and additional features or services.
6. ‍Brand Refresh: A redesign can rejuvenate a brand’s online presence, making it more appealing and engaging for users.

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