A Web Designer works with clients to design websites that inform, inspire or motivate a browser to become a consumer!
With consumers using the internet more and more to help people find information online before buying products and services, businesses are beginning to see the value of incorporating good website design into their marketing strategy to help attract new customers every month.
To help you gain a little more about what website designers do, we’ve described below a Website Designer’s job description, their duties, responsibilities and the educational requirements to become a Web Designer.
Job Description Of Website Designers
Putting it simply, it is the job of a web designer to create the layout, look, feel and features of a website.
Therefore, being able to complete a end to end web development project requires designers to have an understanding of coding and graphic design.
This is not necessarily a requirement though. Many website designers do not write coding at all and purely design the layouts and features of a website purely in Photoshop.
After a website gets created by the website developers/builders or the website designers making sure that it has user-friendly design that can successfully attract the targeted audience, the next thing which one needs to deal with are maintaining and updating/adding the different features of the website.
If these professional individuals are not doing the task themselves, they work with development department and managers to keep up with the priorities, needs and additions required by the website in question.
The website designers task is also to look after the aesthetic aspect of the website as well.
So, selecting or updating with the right combination layout, font, colours and images/video is another important job of web designers.
Duties and Responsibilities
The job of the web designers also includes organising information and creating content based on the requirements of the website’s owner.
Hiring professionals for web designing has become popular as these qualified professionals can effectively help a website’s owner to realise the goal which they wanted to achieve via their website.
Duties and responsibilities of web designers include:
- Using effective HTML coding in order to layout the website;
- Writing the CSS to design the website accurately;
- Choosing and using the right underlying technologies for the proper functionality of the website;
- Designing according to search engine optimisation and rankings;
- Presenting effective content including writing and editing the content;
- Updating the website as and when needed;
- Solving code problems; and
- Creating back up files.
Requirements Of Website Designers
Web designers have the option to work as an individual contractors or as a part of a web designing agency/company for a variety of industries.
The education requirements vary from job to job, but there are certain requirements that are needed in order to be a professional who can effortlessly provide a successful and creative website design.
An individual working as a professional has to touch on the following topics to fully understand the world of web designing during their degree level education:
- Multimedia programming and technology;
- Fundamentals of design imaging;
- Multimedia design and animation; and
- Editing for audio and video.
Beside these, a trained web designer in order to provide the best result also build their knowledge and skill on other related subjects as well like Programming, Databases, Web development, Digital imaging, Webpage scripting and Graphic Design.