{"id":231792,"date":"2023-06-12T12:47:00","date_gmt":"2023-06-12T02:47:00","guid":{"rendered":"https:\/\/digitaltreasury.com.au\/?p=231792"},"modified":"2023-07-31T15:24:16","modified_gmt":"2023-07-31T05:24:16","slug":"4-steps-to-creating-a-flawless-website","status":"publish","type":"post","link":"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/","title":{"rendered":"4 Steps To Creating a Flawless Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Skip to a section:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/#1_Understand_Your_Needs\" title=\"1. Understand Your Needs\">1. Understand Your Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/#2_Optimise_For_Conversions\" title=\"2. Optimise For Conversions\">2. Optimise For Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/#3_Stay_True_To_Your_Brand\" title=\"3. Stay True To Your Brand\">3. Stay True To Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/#4_Get_The_Technical_Things_Right\" title=\"4. Get The Technical Things Right.\">4. Get The Technical Things Right.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/#Creating_a_Website_What_Else_Do_I_need_To_Keep_In_Mind\" title=\"Creating a Website: What Else Do I need To Keep In Mind?\">Creating a Website: What Else Do I need To Keep In Mind?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/digitaltreasury.com.au\/4-steps-to-creating-a-flawless-website\/#Read_More_on_Web_Design_SEO\" title=\"Read More on Web Design &amp; SEO\">Read More on Web Design &amp; SEO<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/digitaltreasury.com.au\/how-to-design-a-brand-new-website\/\">Building a website<\/a> can be quite hard and overwhelming.<\/p>\n\n\n\n<p><a href=\"https:\/\/digitaltreasury.com.au\/the-ultimate-checklist-to-building-a-website\/\">There are many things you have to keep in mind<\/a>, and a lot of them can be forgotten quite easily.<\/p>\n\n\n\n<p>However, a bad website usually has a pretty negative effect on your business.<\/p>\n\n\n\n<p>That&#8217;s why in this article, we&#8217;re going to take a look at 4 steps to create a flawless website to help you generate more leads and sales.<\/p>\n\n\n\n<p>Read our review of the <a href=\"https:\/\/digitaltreasury.com.au\/cheap-website-builder\/\">cheapest website builders<\/a> as well as the <a href=\"https:\/\/digitaltreasury.com.au\/blog-web-design-startups\/\">best website design practices for startups<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_Your_Needs\"><\/span><strong>1. Understand Your Needs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you start building anything (or get someone to do it for you), you must understand your needs.<\/p>\n\n\n\n<p>Different businesses need different types of websites.<\/p>\n\n\n\n<p>While some businesses may only need a 5-page website with a contact form, others might need eCommerce functionality or even some type of membership site. It all depends on the business and that&#8217;s why it&#8217;s important to understand your needs first before jumping in and building the website.<\/p>\n\n\n\n<p>Think about:<\/p>\n\n\n\n<p>\u2705 Why are you building the website? (Business Goals)<\/p>\n\n\n\n<p>\u2705 What is this website for? (Purpose)<\/p>\n\n\n\n<p>\u2705 Who are the people that will use the website? (Target Customers\/Audience)<\/p>\n\n\n\n<p>\u2705 Why do your customers\/audience need this website? (Customer Needs)<\/p>\n\n\n\n<p>\u2705 What can users do on the website? (Functionality)<\/p>\n\n\n\n<p>\u2705 How many pages do you need designed? (Pages)<\/p>\n\n\n\n<p>If you&#8217;re not very technical yourself, you can also explain your business to a web designer and they can help make suggestions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimise_For_Conversions\"><\/span><strong>2. Optimise For Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Typically, the main point of your website is to help you generate more sales &amp; leads. To achieve this, people that visit your website will need to perform a task or conversion. This can be things like complete a form, click to make a phone call or purchase from your e-commerce store.<\/p>\n\n\n\n<p>That&#8217;s why you have to optimise for conversions.<\/p>\n\n\n\n<p>It takes a deep understanding of your business, audience, and their behavior. This means, the people creating your website need to understand communications and have a good knowledge of Conversion Rate Optimisation (CRO).<\/p>\n\n\n\n<p>Asking questions about CRO when choosing the person or agency you want to work with on your website will drastically improve the results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Stay_True_To_Your_Brand\"><\/span><strong>3. Stay True To Your Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Something that is also extremely important is that you stay true to your brand.<\/p>\n\n\n\n<p>You can do this by staying <strong>consistent<\/strong> in the editorial style, colors, and fonts on your website. Think about how you want your brand to be portrayed and that should give you a good idea of your website&#8217;s elements and how you want them to look.<\/p>\n\n\n\n<p>Again, depending on whether you&#8217;re looking to build this website yourself or work with a web design agency, you should know which steps to take from here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Get_The_Technical_Things_Right\"><\/span><strong>4. Get The Technical Things Right.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Last, but not least you&#8217;ll also want to get the technical things right. There are a lot of them, but not having them set up the correct way could damage your growth.<\/p>\n\n\n\n<p>This includes:<\/p>\n\n\n\n<ul>\n<li>Mobile-friendliness<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Site Speed<\/li>\n\n\n\n<li>Making sure actions run smoothly i.e collecting emails, etc.<\/li>\n<\/ul>\n\n\n\n<p>So, make sure that you research all of these extensively, and also test them out. For example, don&#8217;t just test your device on your mobile, but also other types of devices like tablets. This way, you can be sure that it runs well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Website_What_Else_Do_I_need_To_Keep_In_Mind\"><\/span><strong>Creating a Website: What Else Do I need To Keep In Mind?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>CMS\/Back-end management<br><\/strong>Of course, you&#8217;ll need to manage the website on the back-end. For this, you&#8217;ll need a content-management-system. There are many out there, but our preferred option is WordPress which hosts around<a href=\"https:\/\/10web.io\/blog\/10-awesome-websites-made-with-wordpress\/#:~:text=At%20the%20age%20of%2015,WordPress%20when%20creating%20their%20websites.\"> 58.7%<\/a> of the web.<\/li>\n\n\n\n<li><strong>Blog?<br><\/strong>Something to also keep in mind is whether you want a blog or not. Because you don&#8217;t want to use a CMS that doesn&#8217;t work well for blogging, but then, later on, notice that you want a blog. Publishing regular content (like this blog!) can also help improve your Google rankings.<\/li>\n\n\n\n<li><strong>Analytics<br><\/strong>You&#8217;ll also need to set up your analytics to make sure you are tracking the right metrics.<\/li>\n\n\n\n<li><strong>Updating frequently<\/strong><br>Last but not least you&#8217;ll also want to update your website frequently. This is something that you want to do once you have your website set up, but it&#8217;s still extremely important.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Read_More_on_Web_Design_SEO\"><\/span><strong>Read More on Web Design &amp; SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you enjoyed this article, make sure to check out some of our recent posts below. Or, if you are looking for help you can also contact us, and check out our web design and SEO services.<\/p>\n\n\n\n<p><a href=\"https:\/\/digitaltreasury.com.au\/benefits-seo-sme\/\">Benefits of SEO for Small Websites<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/digitaltreasury.com.au\/internal-linking\/\">What is Internal Linking?&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/digitaltreasury.com.au\/top-5-most-common-issues-website-designs\/\">Top 5 Most Common Issues With Website designs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a website can be quite hard and overwhelming. There are many things you have to keep in mind, and a lot of them can be forgotten quite easily. However, a bad website usually has a pretty negative effect on your business. That&#8217;s why in this article, we&#8217;re going to take a look at 4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":231797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Building a website can be quite hard and overwhelming.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are many things you have to keep in mind, and a lot of them can be forgotten quite easily.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, a bad website usually has a pretty negative effect on your business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That's why in this article, we're going to take a look at 4 steps to create a flawless website to help you generate more leads and sales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>1. Understand Your Needs<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before you start building anything (or get someone to do it for you), you must understand your needs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Different businesses need different types of websites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While some businesses may only need a 5-page website with a contact form, others might need eCommerce functionality or even some type of membership site. It all depends on the business and that's why it's important to understand your needs first before jumping in and building the website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Think about:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2705 Why are you building the website? (Business Goals)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2705 What is this website for? (Purpose)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2705 Who are the people that will use the website? (Target Customers\/Audience)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2705 Why do your customers\/audience need this website? (Customer Needs)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2705 What can users do on the website? (Functionality)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2705 How many pages do you need designed? (Pages)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you're not very technical yourself, you can also explain your business to a web designer and they can help make suggestions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>2. Optimise For Conversions<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Typically, the main point of your website is to help you generate more sales &amp; leads. To achieve this, people that visit your website will need to perform a task or conversion. This can be things like complete a form, click to make a phone call or purchase from your e-commerce store.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That's why you have to optimise for conversions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It takes a deep understanding of your business, audience, and their behavior. This means, the people creating your website need to understand communications and have a good knowledge of Conversion Rate Optimisation (CRO).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Asking questions about CRO when choosing the person or agency you want to work with on your website will drastically improve the results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>3. Stay True To Your Brand<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Something that is also extremely important is that you stay true to your brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can do this by staying <strong>consistent<\/strong> in the editorial style, colors, and fonts on your website. Think about how you want your brand to be portrayed and that should give you a good idea of your website's elements and how you want them to look.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Again, depending on whether you're looking to build this website yourself or work with a web design agency, you should know which steps to take from here.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>4. Get The Technical Things Right.<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Last, but not least you'll also want to get the technical things right. There are a lot of them, but not having them set up the correct way could damage your growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This includes:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Mobile-friendliness<\/li><li>SEO<\/li><li>Site Speed<\/li><li>Making sure actions run smoothly i.e collecting emails, etc.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>So, make sure that you research all of these extensively, and also test them out. For example, don't just test your device on your mobile, but also other types of devices like tablets. This way, you can be sure that it runs well.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Creating a Website: What Else Do I need To Keep In Mind?<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><li><strong>CMS\/Back-end management<br><\/strong>Of course, you'll need to manage the website on the back-end. For this, you'll need a content-management-system. There are many out there, but our preferred option is WordPress which hosts around<a href=\"https:\/\/10web.io\/blog\/10-awesome-websites-made-with-wordpress\/#:~:text=At%20the%20age%20of%2015,WordPress%20when%20creating%20their%20websites.\"> 58.7%<\/a> of the web.<\/li><li><strong>Blog?<br><\/strong>Something to also keep in mind is whether you want a blog or not. Because you don't want to use a CMS that doesn't work well for blogging, but then, later on, notice that you want a blog. Publishing regular content (like this blog!) can also help improve your Google rankings.<\/li><li><strong>Analytics<br><\/strong>You'll also need to set up your analytics to make sure you are tracking the right metrics.<\/li><li><strong>Updating frequently<\/strong><br>Last but not least you'll also want to update your website frequently. This is something that you want to do once you have your website set up, but it's still extremely important.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2><strong>Read More on Web Design &amp; SEO<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you enjoyed this article, make sure to check out some of our recent posts below. Or, if you are looking for help you can also contact us, and check out our web design and SEO services.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/digitaltreasury.com.au\/benefits-seo-small-businesses\/\">Benefits of SEO for Small Websites<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/digitaltreasury.com.au\/what-is-seo-internal-linking\/\">What is Internal Linking?&nbsp;<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/digitaltreasury.com.au\/top-5-most-common-issues-website-designs\/\">Top 5 Most Common Issues With Website designs<\/a><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/posts\/231792"}],"collection":[{"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/comments?post=231792"}],"version-history":[{"count":4,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/posts\/231792\/revisions"}],"predecessor-version":[{"id":235298,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/posts\/231792\/revisions\/235298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/media\/231797"}],"wp:attachment":[{"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/media?parent=231792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/categories?post=231792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaltreasury.com.au\/wp-json\/wp\/v2\/tags?post=231792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}