{"id":233550,"date":"2022-01-18T15:47:23","date_gmt":"2022-01-18T04:47:23","guid":{"rendered":"https:\/\/digitaltreasury.com.au\/?p=233550"},"modified":"2022-01-18T15:49:03","modified_gmt":"2022-01-18T04:49:03","slug":"google-trends-improve-seo","status":"publish","type":"post","link":"https:\/\/digitaltreasury.com.au\/google-trends-improve-seo\/","title":{"rendered":"Using Google Trends To Improve Your SEO Goals And Rankings"},"content":{"rendered":"\n

Ideally, the organic way to reach the first pages of SERPs is to invest in keyword research and on-page SEO. While that approach might have worked for you so far, there are a few things you can still add. One of such things is Google Trends.<\/p>\n\n\n\n

Google Trends isn\u2019t entirely different from keyword research tools, such as Google Keyword Planner<\/em>. Like the latter, it is also a data exploration tool. However, it does one better. Google Trends provides insight into customer behaviour in real-time and across different geographical zones.<\/p>\n\n\n\n

The best part: Google Trends is free!<\/p>\n\n\n\n

In essence, there is no harm in augmenting your SEO goals<\/a> with Google Trends. The tool is free and can be particularly useful for social media marketing.<\/p>\n\n\n\n

That said, let\u2019s show you the specific ways Google Trends can improve your SEO.<\/p>\n\n\n\n

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5 Ways Google Trends Can Improve Your SEO Goals And Rankings<\/h2>\n\n\n\n

Choosing The Right Niche<\/h3>\n\n\n\n

In your efforts to rank your website on the first page of Google search<\/a>, you can’t overlook your niche. If your niche isn’t lucrative to start, your efforts would ultimately yield zero results – regardless of your consistency.<\/p>\n\n\n\n

Thankfully, Google Trends can change the narrative. It can show you the growing or declining importance of your niche. How?<\/p>\n\n\n\n

Google Trends chart shows the popularity of search terms over a select time range. And the beauty of it all is that the chart can stretch as far back as 2004. That\u2019s over a decade worth of value-rich statistics.<\/p>\n\n\n\n

With such statistics, you can tell if your niche is a “one-time hit” or an “evergreen.” If you ask us, we will ask you to choose the evergreen.<\/p>\n\n\n\n

Pro tip: pick a niche with consistent popularity and not just one with temporary, non-uniform spikes.<\/em><\/p>\n\n\n\n

Providing A Base For Your Keyword Research<\/h3>\n\n\n\n

After choosing the right niche, you need new keywords to shoot up your website. Now, you could use Keyword Planner for that – but you\u2019d still need to find the \u201cseed keyword.\u201d<\/p>\n\n\n\n

So, where would you find \u201cseed keywords\u201d? Intuition, mere guessing, or your niche?<\/p>\n\n\n\n

We will recommend that you use Google Trends for finding your seed keywords. Like your niche, the tool can help set a strong base. How?<\/p>\n\n\n\n

Google Trends has a tab for \u201crelated queries” where you can find inspiration that matches your niche. Ordinarily, you can run with the suggestions. However, they are time-bound, and the popularity might not last.<\/p>\n\n\n\n

So, do more research on the suggested queries. Dig up more statistics on select keywords to check their consistency. Afterwards, you can check the metrics on your Keyword Planner.<\/p>\n\n\n\n

Key takeaway: Google Trends doesn\u2019t replace Keyword Planner. You ought to use the two together!<\/em><\/p>\n\n\n\n

Monitoring Changes & Trends<\/h3>\n\n\n\n

With your seed keywords, you might think of launching your website. But we\u2019ll advise you to hold that thought for a while. Use Google Trends to monitor the changes.<\/p>\n\n\n\n

Are your seed keywords still relevant? Will they still be popular, say, in two or five months? Is there any pattern you should know?<\/p>\n\n\n\n

Those questions are what Google Trends will answer. Thanks to its charts, you can not only monitor the performance of your keywords but predict their future relevancy. How?<\/p>\n\n\n\n

For example, say you run a digital marketing agency like us at Digital Treasury<\/em><\/a>. And perhaps you want to rank as the \u201cbest web designer in Australia.” Google Trends lets you know when the keyword is the most searched \u2013 maybe in summer or spring.<\/p>\n\n\n\n

Google Trends also shows the real-time popularity of your keyword. That way, you can focus your efforts towards the peak of your customers\u2019 activities. Most importantly, you can be intentional about the performance of the seed terms in their off-peak season. Either way, you won\u2019t leave your business to chance!<\/p>\n\n\n\n

Suggested reading: <\/em>What Keywords Should You Be Targeting?<\/em><\/a><\/p>\n\n\n\n

Optimizing Your Website For Local SEO, Video Searches, And Ecommerce<\/h3>\n\n\n\n

Earlier, we mentioned how Google Trends help you compare keywords and their popularity across different locations. But do you know that it can break the comparison down to regions, sub-regions, and even cities?<\/p>\n\n\n\n

Imagine what you could do with such information!<\/p>\n\n\n\n

For starters, you can use the statistics to augment your Local SEO. You can beef up your GMB profile and posts. If you’re already doing social media marketing or PPC, you’ll be able to refocus your ads to the crucial demographics.<\/p>\n\n\n\n

When you follow such hacks, converting your leads will become easier. The best part: you can use the search results on Google Trends to track your competition. How?<\/p>\n\n\n\n

Google Trends often show companies and brands in its search results. If such were to pop up in your queries, you could follow up on the competitor. You can check their strategies, analyze them, and improve on them for your marketing.<\/p>\n\n\n\n

Local SEO and competition aside, Google Trends can also help you optimize your business\/website for YouTube and E-commerce. How?<\/p>\n\n\n\n

When making your enquiries on Google Trends, you can toggle the channel between:<\/p>\n\n\n\n