Having a good product or service doesn’t mean you’re entitled to rank well in Google.
Sure, we all want those coveted page #1 rankings, but in order to achieve that you’ll need to optimise certain aspects of your website for search engines with a little thing called Search Engine Optimisation or SEO.
To celebrate the launch of our 3-hour workshop in Cheltenham on the 24th October 2019 @ 9.30am (all the details are here: https://www.eventbrite.com/e/learn-how-to-rank-in-google-seo-basics-for-business-tickets-72343867455….)
I put together a 5 Day SEO Challenge for you to improve the rankings of your website.
5-Day SEO challenge:
Learn how to rank your website in Google search results and gain more traffic!
Here’s what you’re going to learn over the next 5 days:
- Day 1 – Common errors preventing your website from being crawled by search engines
- Day 2 – How to find what Keywords potential customers are using to find products/services you sell
- Day 3 – How to publish content that ranks for the Keyword you want to target
- Day 4 – How to build digital authority and get links from other websites
- Day 5 – How to track if your SEO effort is working
Let’s get right into it!
DAY 1 // 5 Day SEO challenge:
Before you get started with optimising your website for those sweet sweet page #1 rankings, you need to get your website in order.
By that, we mean we need to make sure that your website is free from errors and ready for Google (and humans!) to crawl.
One of the most common errors I see on my client’s websites is slow page loading speed.
Load your website into a speed testing tool like Pingdom, and test to see what your load speed is from a server located in the country where the majority of your visitors come from. You want to aim for a loading speed of better than 2 seconds. Check the waterfall chart in the diagnosis section to check for any bottle necks in your website. Typically slow loading times can be caused by large images or bloaty external plugins. Compress images and consider removing unnecessary plugins to speed up your website.
Another problem with crawling is your website isn’t mobile response. With more than 50% of web page views now served on mobile phones, it is both human and search engines preference that your website loads well on all devices. Check your website renders well on mobile phone and if it doesn’t engage a developer to create a mobile version for you.
DAY 2 // 5 Day SEO challenge:
Today we’re going to talk about finding Keywords (or search terms) related to the services/products that your business sells.
First of all you need to do a bit of manual brainstorming to generate a list of all the keywords that 1. you want to rank for and 2. you think potential customers will use to find businesses like you.
With that list you’ve created your going to need a Keyword Research tool in order to determine similar keywords, monthly search volume and how competitive those terms might be to rank. There’s plenty of options out there, but one great free tool you can use is called Ubersuggest. Open that up and basically start plugging in your keywords to extra data. Playing around in this tool you’ll be able to get loads of keywords that you can start to try ranking for.
You want to end up with a large spreadsheet which contains all the keywords you found, with their estimated volume and competition level.
DAY 3 // 5 Day SEO challenge:
Today we’re going to talk about how to convert a keyword we want to rank for into a piece of content to publish on your website.
We hope you’re enjoying 5 day SEO challenge so far! To recap, we’ve talked about cleaning up our website errors and finding the keywords that potential customers use to find the products/services we sell.
When it comes to knowing what to write about, you’re best to check your Keyword in Google first to see what what kind of content results are already ranking. This will give you the greatest indicator of what content you should be writing.
When looking at the top 10 results look at what those pages have done for:
- meta title
- meta description
- header 1
- header 2,3,4,5 etc
- images (check filename and alt text)
- word count
When writing your keyword optimised content, you’re going to want to include similar elements to those pages already ranking, but of course make your content even better than your competitors!
DAY 4 // 5 Day SEO challenge:
Creating good content for your website is only part of the deal. The next step in increasing your ranking is by increasing your digital presence in terms of other websites linking to you.
Links act as kind of like a vote. The more votes you have from relevant, high quality websites the better it makes you look!
There’s a tonne of different strategies for getting links from other websites, with varying degrees of difficulty. All businesses should start out by securing their branded presence online by securing a Google My Business Page. Not only will this give you a link to your website from Google itself, it will help your rankings in the Google Map listings which are becoming more prevalent within the search results.
Other simple to get links you should secure include top Australia business directories (yellow pages, truelocal etc) and well as ensure you have added your correct website URL to the profile of all your social media accounts.
By taking these steps you should be able to easily get your first 20 links to your website in the bank! Then start leveraging of existing relationships you have in your industry to gain your next set of links. Ask supplier perhaps to list your business on their site, as an example.
DAY 5 // 5 Day SEO challenge:
With all of the amazing tasks you’ve learnt over the past 4 days, you’re probably wondering how to know if we’ve got any reward for all the effort put in!?
That’s were reporting comes in!
Google search console is a free tool that you can connect up with your website to get the exact data from Google about:
- Each keyword you rank for
- How many times your site was shown (impressions)
- How many clicks you got
- What position you are in the search results
Once you’ve setup Google Search Console, sort your data by ranking position and look for attractive keywords that are sitting between 10-20. These keywords are on page two of Google and with a little content tweaking will provide you with the quickest ranking gains going forward.
Also use GSC to check how well newly published content is ranking for the keywords you’re tracking!
We hope you enjoyed the 5 Days of DIY Ranking in Google with SEO!
If you have any questions or successes, please share them in the comments below….
Want more SEO Training?
If you want more detailed training on everything we’ve spoken about over the 5 days, we’re running a 3-hr workshop on the 24th October 2019.
You can check out all the 3-Hour SEO Live Workshop details here: https://www.eventbrite.com/e/learn-how-to-rank-in-google-seo-basics-for-business-tickets-72343867455