SEO Experts Australia Share Their Most Effective SEO Tips
24 Aug
Top 5 Most Common Issues With Website Designs
October 25, 2020
2 minutes
As web design is one of the core services that we offer, we have seen quite a lot of businesses come to us with old websites that they'd like to get redesigned.Throughout working with different businesses, we've noticed some common issues with the designs of many websites.In this article, we're going to take a look at the 5 most common issues with website designs, so that you can avoid these issues on your next project.
1. Bad Navigation
The first very common issue with the design of a website is bad navigation.This includes menus, interlinking, and anything else that connects the pages of your website. Having bad navigation will make it harder for your customer to find what they're looking for.If your customer can't find what they're looking for, they are not going to convert. This is why it's extremely important to make everything throughout your website, as easily accessible as possible.It shouldn't be confusing in any way, but instead nice and obvious what your business does and how you can help the customer :)(Note - Digital Treasury has "SEO" and "Website Design" in the main menu, as these are our core offerings)
2. Poor SEO Practises
Many web designers don't have the right SEO knowledge to design a website that you want to grow organically. They might be good at building nice-looking websites, but the goal for your business should also be to have a website that can gain organic traffic.Some of the potential SEO mistakes web designers often make include:
- Bad on-page optimisation
- Using a non-SEO-friendly platform
- Poor internal linking structure (making it hard for Google to find your site)
If you have your website designed by someone who makes these mistakes, it could limit your long term business growth. That's why we always recommend working with web designers that also understand SEO.
3. Bad or Outdated Design
This one might be obvious, but to this day we still see websites with a bad or outdated design. It's quite common for local businesses specifically.The problem with having bad or outdated website design is that it scares customers away. If your customers are being scared away by the way your website looks, you're going to lose out on a lot of revenue.For this reason, it makes sense to invest in a website that will not damage your business but instead grow it by lifting your conversions.
4. The Designers Don't Understand Your Business
Your business, customers, and story are unique.If you're getting a website designed for an extremely cheap price, the designer is not going to understand you, your customers, or your story. This means they can't design your vision, nor a website that speaks to your customers.This is also something that will also cost you a lot of conversions, as the message to your audience will not feel right. You should always have someone who understands your business design your website.
5. Inconsistency
The fifth common issue that we often see with website designs is inconsistency.This could be in:
- Colours
- Writing style
- Font
- Font size
Or, any other aspect of your website. Some might be worse than the others, but generally speaking, you will want to be as consistent as possible.What you don't want is for your customer to land on a page, feel the message and identify with it, but then on the next page get a completely different feeling.This could especially be the case with your writing style. For example, imagine you have a page that uses a funny style of writing but the rest of your website's writing is extremely academic.Some people who land on the page with the funny writing style will probably get a strange feeling when they browse the rest of your site and leave. This doesn't mean you can't have more than one content writer, but you should aim to keep the feel the same.The writing style was just an example, but this can also happen with colours, font, font size, and any other aspect of your website.
Want To Learn More?
We've linked some articles below where you can learn more about web design and SEO to help you get a better understanding.What makes a Website Convert Well? How To Perform SEO in Australia3 Ways To Increase Your Website's Ranking in GoogleOr, if you would like to learn more about our services you can use one of the links below to do so.Our SEO ServicesOur Web design ServicesArticle edited with the online wysiwyg HTML editor. Subscribe for a HTMLG membership to stop adding promotional messages to your documents.
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
