5 Things I’ve learned from my first six months of working on SEO campaigns
2 Jun
5 Easy Ways to Quickly Improve Your Search Engine Rankings
July 16, 2023
I'm sure you'll agree with me when I say:Higher search engine rankings = more traffic = more conversions = more customers.But how do you get higher search engine rankings if you don't have the time or money to commit to a search engine optimisation project?Well it turns out that achieving higher search engine rankings is possible with only a few little tweaks.In this article I’m going to show you 5 easy to implement tweaks you can make to quickly improve your website's search engine rankingsIf you want to know more, all you have to do is read on…(However, if 5 ways isn't enough, you can also check out 3 other ways to increase your website's ranking on Google, How to do the best SEO practices and common SEO mistakes fund managers make that prevent their ranking in Google for more)
#1 Add a Separate Page For Every Service Your Business Provides
Google is trying to find the best piece of information on the internet for specific search terms, therefore writing a detailed service page for each of your services is more likely to give a user the best possible answer and improve your website's ranking.Many businesses miss a great opportunity to increase their ranking and attract more new traffic by just listing the services they offer on a low word count generic 'services' page.Instead, add a page for each and every service that you provide and write a detailed article (700+ words) explaining:
- The benefits of your service to the buyer;
- Why they should purchase the service from you, ahead of your competition;
- Any guarantees that you may have;
- Common questions (and detailed answers) that customers ask you about your services; and
- The step by step process of exactly what happens when your customer decides to purchase your service.
#2 Make Sure Every Page Contains At Least 400 words
First page ranking studies have shown a high correlation between web page word count and search engine rankings.Ensure that every page on your website has at least 400 words of well written content (with the exception of pages where you wouldn't expect to find large slabs of content, like the "Contact" page).Where it makes sense, add relevant images and embed videos to improve the user experience.
#3 Update Old Blog Posts
You're probably sensing a focus on your website content, but this is one of the most important factors for Google rankings, and Google also loves fresh content.A website that has a stack of old content with nothing new published, not only looks bad to Google, but makes a poor impression on actual visitors to your website..."is this company still in business?".Go through your old blog articles, update them with content relevant to 2018 or perhaps expand them with a couple of extra paragraphs explaining some of your old talking points in more detail.
#4 Add Descriptions and Services to Your Google My Business Page
Your Google My Business (GMB) page is one of the most important digital properties that your business needs to have setup, as this not only gives you a strong backlink from Google, it also helps generate your Google Map listing in the Map search results.Just recently, there have been changes to GMB which allow you to add details to the following sections:
- Business description (700 characters);
- Service description ( characters); and
- Posts.
Go through and complete these new GMB sections, explaining in as much details as possible, using as many keywords relevant to your business. Ensure that your descriptions are unique content and not copy & pasted from your website.
#5 Ask Your Customers For Online Reviews
Nowadays, people read your reviews before even deciding to click onto your company's website!Reviews are also a factoring that Google uses to decide search engine rankings.When a customer is satisfied with the work that you do for them, ask them to complete a 5-star review on your Google My Business page. In order to complete the review, your customers will need a Gmail account.To make this process simpler for our own customers, we've placed a "review us" item in the menu on our website which provides a link to our GMB review section automatically.
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
