As web design is one of the core services that we offer, we have seen quite a lot of businesses come to us with old websites that they’d like to get redesigned.
Throughout working with different businesses, we’ve noticed some common issues with the designs of many websites.
In this article, we’re going to take a look at the 5 most common issues with website designs, so that you can avoid these issues on your next project.
1. Bad Navigation
The first very common issue with the design of a website is bad navigation.
This includes menus, interlinking, and anything else that connects the pages of your website. Having bad navigation will make it harder for your customer to find what they’re looking for.
If your customer can’t find what they’re looking for, they are not going to convert. This is why it’s extremely important to make everything throughout your website, as easily accessible as possible.
It shouldn’t be confusing in any way, but instead nice and obvious what your business does and how you can help the customer 🙂
(Note – Digital Treasury has “SEO” and “Website Design” in the main menu, as these are our core offerings)
2. Poor SEO Practises
Many web designers don’t have the right SEO knowledge to design a website that you want to grow organically. They might be good at building nice-looking websites, but the goal for your business should also be to have a website that can gain organic traffic.
Some of the potential SEO mistakes web designers often make include:
- Bad on-page optimisation
- Using a non-SEO-friendly platform
- Poor internal linking structure (making it hard for Google to find your site)
If you have your website designed by someone who makes these mistakes, it could limit your long term business growth. That’s why we always recommend working with web designers that also understand SEO.
3. Bad or Outdated Design
This one might be obvious, but to this day we still see websites with a bad or outdated design. It’s quite common for local businesses specifically.
The problem with having bad or outdated website design is that it scares customers away. If your customers are being scared away by the way your website looks, you’re going to lose out on a lot of revenue.
For this reason, it makes sense to invest in a website that will not damage your business but instead grow it by lifting your conversions.
4. The Designers Don’t Understand Your Business
Your business, customers, and story are unique.
If you’re getting a website designed for an extremely cheap price, the designer is not going to understand you, your customers, or your story. This means they can’t design your vision, nor a website that speaks to your customers.
This is also something that will also cost you a lot of conversions, as the message to your audience will not feel right. You should always have someone who understands your business design your website.
5. Inconsistency
The fifth common issue that we often see with website designs is inconsistency.
This could be in:
- Colours
- Writing style
- Font
- Font size
Or, any other aspect of your website. Some might be worse than the others, but generally speaking, you will want to be as consistent as possible.
What you don’t want is for your customer to land on a page, feel the message and identify with it, but then on the next page get a completely different feeling.
This could especially be the case with your writing style. For example, imagine you have a page that uses a funny style of writing but the rest of your website’s writing is extremely academic.
Some people who land on the page with the funny writing style will probably get a strange feeling when they browse the rest of your site and leave. This doesn’t mean you can’t have more than one content writer, but you should aim to keep the feel the same.
The writing style was just an example, but this can also happen with colours, font, font size, and any other aspect of your website.
Want To Learn More?
We’ve linked some articles below where you can learn more about web design and SEO to help you get a better understanding.
What makes a Website Convert Well?
How To Perform SEO in Australia
3 Ways To Increase Your Website’s Ranking in Google
Or, if you would like to learn more about our services you can use one of the links below to do so.
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