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How Often Should You Redesign Your Website?
May 13, 2023
9 minutes
Imagine this: You've just designed a new website for your business. It's beautiful. It’s functional. You're getting great feedback already. The time and money you’ve put into this website is already paying off. In that case, you might think that's all for "web design."
We hate to break it to you; but, regardless of how recent or functional your website is, you need regular updates to keep up with your competitors and audience. This leads to a lot of questions, such as:
- How often should you redesign your website?
- Why else should you redesign your website, besides keeping your web content fresh and updated?
- How much will the process cost you?
You will find all the answers to your enquiries in this post. Let's get started.
Wait! You might also want to read Advantages & Benefits of Websites for businesses.
Why Should You Redesign Your Website?
The main reason is simple. Tastes grow stale over time.
Look back to the early 2000s, for example, and see how simple and computer-focused web pages were back then. Unlike then, your customers are more inclined to surf the web on their smartphones. Additionally, there is even more focus on the functionality of websites than ever:
- If your website loading speed lags, you will lose the audience, regardless of the quality of your content.
- If visitors can't navigate your web pages with ease they might not spend up to a quarter minute before logging off to another website.
So, unless you want to hurt your SEO efforts and sales, you should redesign your website - and soon. Still not convinced? That's understandable. That is why we have outlined three more specific reasons below.
3 Primary Reasons You Should Redesign Your Website
Your branding will never stay the same
While the core values and goals of your brand will be constant, the delivery will improve. With time, you will need to adjust to your customers' varied tastes & locations, as well as technological innovations. So, when you update your brand, your website should reflect the changes as well. It would be futile to put so much work into rebranding your business, only for your website to keep the same uninspired, unintuitive design. Furthermore, rebranding your business is another opportunity to update the content on your website. While you might have evergreen articles, this is the perfect time to add more weight to such delights. Think of it as gleaning as much ice cream as possible with just a cone!
Adaptable websites have higher conversion rates
At the onset, you want to create visibility for your offerings. That is why you set location-specific pages and consulted a local SEO specialist. Now, you're getting the traffic, but you haven't seen any jolt to your revenue stream. Well, it might be time to revisit your website design! In this case, getting traffic is not the issue. But it is one thing to get traffic and another entirely to convince viewers to take action. In other words, maybe your website looks good, feels good and attracts a wide range of people. However, there is no streamlined focus on creating a sales funnel approach. Your professional and functional website is only doing half of its job. It might offer good deals, but those offers are for nought if your website can’t convince your audience to take action. With a web redesign expert like Digital Treasury, you can fix such deficiencies, reduce bounce rates, and ultimately convert more of your leads.
Viewers take note of responsive design
Beyond your rebranding efforts, there's no cap to making your website more responsive than it was. Moreover, the responsiveness of your web pages also boosts the conversion rates of your leads. It is always good to start with navigation; what more can you do to improve your site map? How do you make it easy for the viewer to get to the information they need, as well as anything else that might catch their interest? Should you include more categories? If you operate an e-commerce website, ask yourself; how can you ensure a smooth experience for your patrons? How simple and straightforward is your product cataloguing? Additionally, you should always consider an intuitive upgrade that will identify what device your customer uses for surfing, catering their user experience to their device. That way, you don't have to worry about mobile friendliness because the upgrade will automatically take care of it. Another crucial element of responsive design is micro-experience. Micro-experience is an additional tweak to conventional website functionality. This includes the addition of sounds, gif images or notifications that grab the attention of your audience. With such aids, you have more chances of announcing your new products to your customers and reminding them about carted or favourited goods. Of course, you can't achieve the listed aims without a scheduled web redesigning. As we said, there is no limit to making your website look good. However, we equally understand that redesigning your website isn't an everyday thing. In that case, how often should you do it? Is there a timeline? How do you budget for this?
How Often Should You Redesign Your Website?
Spoiler alert: there is no one-size-fits-all answer to the frequency or timing of website redesigning.
Searching for the answer tends to be confusing. Perhaps you have read that the standard is 3 years. Some other sources might even quote a year, or as often as every 3 months. We at Digital Treasury are here to clear the confusion. The frequency or time of website redesigning varies from one business to another. However, regardless of the business, the process of website redesigning depends on several factors. We have listed some of those factors below.
3 Crucial Factors That Determine How Often You Should Redesign Your Website
Does Your Website Have Any Underlying Issues?
Does your website suffer from outdated design? Are its load times frustratingly slow? Is its layout not mobile-friendly? If your answer to any questions such as these is ‘Yes’, then you need to forget about timelines and focus on consulting an expert to schedule a redesign as soon as possible.
Do You Need To Fix Only A Section Of Your Website?
If the issues you discovered are minimal, you should fix them as soon as possible lest they become bigger problems later on. Even after the problems have been fixed, you should check back after 3 months to ensure that the changes have stuck. Has your traffic increased? Are you getting higher conversion rates? If you are not getting desired results, you might need to do another round of A/B testing to determine the lasting solutions. That way, you will get a final fix.
How Big Is Your Business?
Your web-designing needs depend on the size of your business and customer base. For mid-range to large-scale businesses, there are more resources and competition. This suggests a 2-3 year timeline as the best option. For small-scale businesses and startups with minimal budget and offerings, redesigning the website every 3-5 years is a feasible timeline. In any case, it is advisable to plan for redesigning your website alongside your business goals, as your web pages serve as an extension of your core values. They represent you online, and for that reason, they should be the best. But how much should you budget for web redesigning?
What Is The Cost Of Redesigning A Website?
Like the frequency we already discussed, the cost of website redesigning varies, and it often depends on who performs the redesign for you. The good news is that, no matter what, this process is relatively cheaper than building a new website. Let's take a look at the cost breakdown:
- A DIY redesign will cost up to $2000.
- Hiring a web design freelancer will cost up to $20,000 or even more, depending on the template and custom features.
- Hiring a web agency will cost up to $30,000 or more, depending on the results of a website audit.
Looking at the cost average, we understand that you might want to go for the cheapest option. However, we strongly advise against that. But why would we do that? Remember that you're redesigning your website because it didn't work out in the first place. Spending less money on a less effective website is only going to send you back to square one. In other words, you should choose quality over quick fixes. So pick an agency! With an agency like Digital Treasury, you will be working with a team of experts who understand web design. We don't just stop at the aesthetic appeal of your web pages, we also focus on optimizing your offerings for conversion and enhanced user experience. More importantly, our operations are research-focused. Before any restructuring, we first audit your website and its historical data. From there, our experts will make the changes that your business requires. Think about it, that's much more affordable and cost-effective than a DIY approach that would only result in confusion and cost you more in the long run.
Final Thoughts
There is no time cap to redesign your website but, regardless of when you take the next step, it is best to engage a web agency like Digital Treasury. That is how you can make the most of your redesign, get the best results and improve your conversion rates. Need more insightful ideas? Check the other posts below: How do you optimize for local SEO? How to speed up your website and why it's important? Why you need to update your website frequently
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Who is Digital Treasury?
We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.
Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.
What types of businesses and industries do you work with?
We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.
Where is Digital Treasury located and do you work with businesses Australia-wide?
We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.
What services does Digital Treasury offer?
Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.
How do I get started with Digital Treasury?
Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.
What makes Digital Treasury different from other agencies?
We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.
Do you work with small businesses and startups?
Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.
How do you communicate with clients and report on progress?
We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.
How does Digital Treasury structure its pricing?
We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.
Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.
Am I locked into a long-term contract?
We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.
Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.
Can you provide case studies or examples of previous work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
What types of SEO services do you offer?
We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.
Can you guarantee first-page or number-one rankings?
No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.
Rather than making unrealistic promises, we focus on sustainable SEO practices that build long-term visibility and drive genuine business results. Our approach is about maximising your opportunities for success, not making guarantees that simply can't be kept.
Do you offer local SEO for businesses targeting specific areas?
Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.
Do you help with content optimisation?
Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.
How much does SEO cost?
Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.
How do you decide which keywords to target?
We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.
Do I need to change my website's content for SEO?
Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.
What is the contract length for your SEO service?
We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.
Is it necessary to hire an SEO agency or can I do SEO myself?
You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.
How does backlink building contribute to SEO success?
Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.
What does your website design process look like?
We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.
When should I consider redesigning my website?
A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.
Which CMS platforms do you build websites on?
We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.
Do you provide SEO with your website builds?
Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.
Do you offer ongoing website maintenance?
Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.
Can I migrate my existing site to your hosting?
Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.
Can we provide feedback throughout the process?
Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.
Will I own my website once it's built?
Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.
How long does it take to build a website?
The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.
We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.
What kind of support do you provide after my website launches?
We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.
