Starting A WP Blog - What Should You Know?

by Brett Melville

Marketing
August 11, 2021

Are you overwhelmed by the thought of starting a blog? Do you worry about finding your place among 64 million websites? Before you start panicking, know that all you need to start a blog that you can even earn from is the right information.Get ready to learn!Over 40% of websites that are on the internet were built using WordPress. If you are planning to start a successful blog, WordPress is the ideal platform. Over 40% of websites that are on the internet were built using WordPress. The platform is free to use and it gives you the liberty to customise your blog and install plugins and tools for creating stellar content that will blow your audience away.

What Should You Know Before Starting A Blog?

There are certain things you must first consider before starting a WordPress blog:

  • A domain name for your blog
  • Your niche of choice
  • The perfect web hosting account
  • Check monetisation potential

Once you've determined all of these, you can create your WordPress blog in a few minutes.

How To Create A WordPress Blog 

Whether you are 15 or 50 years of age, creating a WordPress account is an easy process that anyone can master. All you have to do is follow these steps to build the perfect blog for your niche of choice.

  • Domain Registration 

Although building a website on WordPress is free, you still have to host the blog by yourself. A domain name is like the address of your blog. You have to make sure that the domain name that you choose to buy is available.

Normally, a domain name costs about $15 per year, and it remains yours as long as you consistently pay the annual fee. However, by using Bluehost you can get a free domain name. Also, Bluehost has a domain checker that helps you check if the name of your blog is available. It even provides you with alternative options.Here are a few tips to consider when choosing:

  • Avoid complicated words
  • Make the domain name short and easy to remember
  • Avoid the use of hyphens and numbers
  • It is most preferable to choose a .com address
  • Web Hosting 

The address that you choose needs somewhere to live, that's where web hosting comes into the picture. The web hosting platform that you choose is what makes your blog available 24 hours daily.There are various web hosting platforms such as GoDaddy, HostGator, Hostinger, and Web.com. However, Bluehost stands out among them.You can get a web hosting plan that is as cheap as $2.95 on Bluehost, which contains all that you need. Blue host offers a 30-day money-back guarantee and a simple process for setting up a blog. They also have great customer service that is ready to help you through your registration process.Choosing the wrong web host can create problems for your new blog. This step is the most important one in creating a WordPress blog, which is why you must select a host with a great track record.

  • Install WordPress 

The next step is to install WordPress. Bluehost also makes this process less intimidating with its quick and simple mechanism. Click the Install button, then press Login to access the WordPress platform. Afterwards, you click on Skip This Step on the screen that suggests picking a theme.Once your WordPress is successfully installed, you Start Building. You’ll be taken to your new dashboard where you can customise your WordPress blog to whatever design that you prefer.

  • Install A Theme 

One of the benefits of using WordPress to create your blog is that it allows you to choose a design for your blog without requiring special skills in terms of coding or design. It reduces the complicated process to merely having you decide on a theme that would suit your blog best.The WordPress Dashboard has an Appearance tab on it, click the button and you would find Themes. This leads to popular themes that are completely free, you can get more than three thousand themes on Wordpress.org.The overall look and feel of your website is the first thing that catches viewers' attention even before they start reading the content. If your theme is terrible, don’t expect your first time readers to spend much time on your website.

You can avoid settling for a bad theme by following these steps:

  • Pay attention to the description- Themes come with descriptions that explain both their functions and features. This will help you find the theme that you truly need.
  • Check the ratings- Most themes have been previously used by others. The ratings will help you know the experience past users had using the theme.
  • Preview the theme- The theme comes with a demo session that allows you to get an idea of how your blog would look to your audience.

It is easy to fuss about the right theme for your blog. But you have to remember that pictures and content will also contribute to the general look of the blog. You can always change the theme whenever you wish.If you don't like the free themes, you can get a premium version from third-party companies. These companies include:

  • StudioPress
  • Thrive Themes
  • Themeforest
  • Elegant Themes

After you've chosen the theme of your choice, then you can go ahead to the next step, and customise the look.

  • Use Plugins To Customise 

WordPress.org has about 57,000 plugins that you can use for your blog. Plugins are codes that affect the general outlook of your blog. With the right plugins, you can tap into the full capabilities of your blog and even expand on their functionality. This would help in improving the experience of your audience while using your blog.

Although most plugins are free, some require you to pay a particular fee to have access to their full capabilities. You can install new plugins through the dashboard. WordPress allows you to delete, deactivate and update the plugins as you see fit.Here are a few important plugins that you must include in your blog:

  • Yoast SEO
  • Jet Pack
  • Edit Flow
  • MonsterInsights
  • Akismet
  • Constant Contact Forms
  • Set Up Google Analytics Tracking

Google Analytics is a major tool that every beginner should get a hang of. With Google Analytics, you can track how people respond to the content that you have written. It gives a graphic presentation of the number of people that have visited your website and how they interact with the content that you have written.

By using Google Analytics, you can track the progress of your blog. Most importantly, it would help you determine the right techniques to adopt while writing and also phase out the wrong techniques as well. With Google Analytics, you can make decisions based on accurate data.The signup process is easy. Log in with your Google account, afterward, you include your account name. Then you click on the button Web when it opens, you then input your website’s URL, the name, country, and the appropriate time zone.When you are done with entering your details, it will bring out your tracking code which you will use. Then, you install a Google Analytics account into WordPress using the MonsterInsights plugin.

  • Create Content 

The major flesh of any blog is the content. Regardless of how elegant your blog looks, you still need to write relevant content. It is bad when you see a cake with great icing that is sour on the inside, that is why content is king.Make sure that your content solves relevant and important problems that your audience is facing. Your content has to be engaging and interesting for your readers. This way, your audience will spend more time on your website and engage the particular content that you have written.Prepare content for an About us page, a contact page, a homepage, and for the static landing page. This will help your audience understand your niche and the services that you offer. Ensure that it is written in clear and straightforward language.To include new content, you will find a section for posts on your dashboard. Click on Add New. 

  • Optimize For SEO 

Search Engine Optimisation helps in driving more traffic to your website and that brings in more money. You have to optimize your website content in a way that it would rank naturally on search engines.As a blogger, it is essential to master keyword optimisation and writing meta tags. Keyword optimisation helps search engines to understand the message contained in your content. You can do this by checking for words that are related to your content and what your audience is likely to search for about your content.Here are a few free tools you can try out for keyword search:

  • Keyword.io
  • Keywordtool.io

For writing great meta tags, you have to pay attention to both your titles and meta description. Meta tags play a huge role in ensuring that Google understands what your content is all about. Your title tag length should be between 50-60 characters while your meta description ranges from 50-60 characters. All the words included in the tag must be relevant and direct. YoastSEO is a major plugin that can help you to handle your content optimization.

After you’ve done all of these, you can start earning money from your blog by running ads, joining affiliate programs, selling sponsored posts, and also selling services on your website.

Final Thoughts 

Creating a WordPress blog, though tasking, can be fun. The process can be even more satisfying when you think back through the stress, and see the awesome blog you have created.At the same time, it's okay if you can't go through the stress of getting a host or monetising your blog. It's okay if you need help. If that's you, let us, Digital Treasury, get you a WP blog after your own heart.Rest assured that we are experienced to deliver a functional and appealing WP blog fast. Our reviews are there as evidence!

Who is Digital Treasury?

We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.

Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.

What types of businesses and industries do you work with?

We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.

Where is Digital Treasury located and do you work with businesses Australia-wide?

We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.

What services does Digital Treasury offer?

Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.

How do I get started with Digital Treasury?

Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.

What makes Digital Treasury different from other agencies?

We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.

Do you work with small businesses and startups?

Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.

How do you communicate with clients and report on progress?

We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.

How does Digital Treasury structure its pricing?

We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.

Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.

Am I locked into a long-term contract?

We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.

Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.

Can you provide case studies or examples of previous work?

Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.

What types of SEO services do you offer?

We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.

Can you guarantee first-page or number-one rankings?

No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.

Rather than making unrealistic promises, we focus on sustainable SEO practices that build long-term visibility and drive genuine business results. Our approach is about maximising your opportunities for success, not making guarantees that simply can't be kept.

Do you offer local SEO for businesses targeting specific areas?

Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.

Do you help with content optimisation?

Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.

How much does SEO cost?

Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.

How do you decide which keywords to target?

We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.

Do I need to change my website's content for SEO?

Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.

What is the contract length for your SEO service?

We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.

Is it necessary to hire an SEO agency or can I do SEO myself?

You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.

How does backlink building contribute to SEO success?

Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.

What does your website design process look like?

We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.

When should I consider redesigning my website?

A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.

Which CMS platforms do you build websites on?

We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.

Do you provide SEO with your website builds?

Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.

Do you offer ongoing website maintenance?

Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.

Can I migrate my existing site to your hosting?

Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.

Can we provide feedback throughout the process?

Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.

Will I own my website once it's built?

Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.

How long does it take to build a website?

The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.

We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.

What kind of support do you provide after my website launches?

We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.

Let's build something extraordinary

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