2023 Technical SEO Checklist For Beginners & Experts
22 May
Best Website Design for Startups
May 3, 2023
Are you starting your entrepreneurial journey and need a website design for your startup?
We’ve got you covered. Being an Entrepreneur will always have its challenges either it's a business strategy, go-to-market strategy, or the overall branding. A good website design for startups can either be a stepping stone to greater things or send you back to the drawing board. A startup will always gain attention for its brand identity but being able to match that buzz with a good website design is important. A website is the first point of contact for any potential customer in the digital age. Either you build a website on your own with existing themes available or go with a custom website design with a web design agency. See our review of the best cheap website builders. For an example of our tailored approach to web design, you can see our guide to building an architect website.
We also have an article on how the previous federal budget impacted web design for businesses and website design services for government website design, both local, state and federal.
Here are essentials tips Website design for Startups need to consider
Design a Strategy
The entrepreneurial journey is a rollercoaster with many different challenges and filled with a lot of enthusiasm. A website design needs to be a thorough process and a design strategy is important before diving into designing a website.
- What is the type of target audience you expect to attract?
- What brand elements are important that need to be included?
- What Important features that need to be highlighted?
- What tone of voice and messaging that a brand needs to convey through the website?
These are the kind of questions that need to be addressed that form a design strategy prior to designing a website for startups. Being able to map out the entire customer journey and having a brand personality is an important part for an entrepreneur to consider.
Engaging and Adaptive Content
Engaging content that solves customer problems tends to attract more traffic but at the same time both long and short type content is important. Long form content is important from an SEO perspective and short form content like bullet points, GIFs videos to capture the attention is needed. Human attention span is low.The Age of mobile devices is upon us and your content needs to adapt to mobile devices to be able to convert better with a better layout and engaging content.
Keep it Simple
Over complicating a website design for startups is a reason why many entrepreneurs need to reevaluate their strategy. A simple yet effective web design will go a long way with faster loading time and a better User experience.[An example of a Website design or client testimonial]Too much content to overwhelm the visitors is definitely bad and leads to higher bounce rate from the website. A primary and secondary color for the website is a good option to go for. And a two column layout will be a good way of keeping it simple. The right color palette selection depending on the brand and the client is crucial to a simple yet elegant website design for startups.
Think Long Term
Mapping out the customer journey is important to be able to understand where the visitor would lead to after entering the website. Visualising what issues a visitor might face in the website walkthrough is important to understand the gaps and solving those gaps. Touchscreen- friendly interface, Mobile-friendly Call to action buttons, Linking new pages correctly are some of the things you should begin to develop possible solutions for.
Mobile Responsive Web Design
Websites in general need to be responsive to different screen size resolutions either a tablet, mobile or a desktop. More and more users have switched to mobile devices hence startups need to have a responsive mobile website designed for better. The navigation, responsive images, fluid layout and the ability to move from one page to another with ease through a mobile device, these factors should be addressed before a website is launched rather than after. A proactive approach is better for startups than a reactive one.
SEO friendly web design
Startups are often working on other aspects of the business and while building a website don’t always have a website design with SEO compliance. SEO is an essential element when designing a website for startups. And to be able to rank well for keywords, having SEO functionality is necessary for long term organic growth and to generate traffic. Hiring the best SEO service agency should be a priority while designing a website for startups.
Website Testing
When web development is taking place ensuring beta testing of the website for startups is done to address any errors that might otherwise be hidden. Website testing is crucial to understand what functionality can work and is good for the overall business and its end-user.
Structure & Navigation
Visitors on the website should be able to find what they are looking for within the first 30 seconds of glancing at the website. A well thought out Navigation with a structured menu is an important and clear call to action buttons for visitors to take action after reading through the website. A well structured website is very similar to a map, you should be able to know where to go and how to navigate through returning back to where you started.
Organise A Free Consultation with Us.
A well thought out website design for startups will not only boost conversions and increase visitors but also help your brand become more recognisable with more customers repeating their purchase.If you need a hand with website design for startups then Digital Treasury are experts who’ve helped startup websites break away from the clutter with elegant and effective website designs. Get in touch with us to talk about your website design for startups
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
