Flawless Transitions Backed by Our Proven Expertise

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Website migration involves significant changes to a website's structure, technology, design, or location, such as moving to a new domain, changing hosts, redesigning, or updating the CMS. It aims to improve performance, usability, or SEO but must be managed carefully to avoid negative impacts on search rankings and user experience.

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Our Services Include

1. Planning and Strategy: Defining the migration's goals, scope, and timeline, along with risk assessment and mitigation strategies.
2. Pre-Migration Audit: Conduct a comprehensive audit of the existing website to document current SEO performance, content, and technical structure.
3. URL Mapping: Creating a detailed plan for mapping old URLs to new ones to ensure proper redirection and avoid broken links.
4. Technical Setup: Configuring the new hosting environment, CMS, or platform, ensuring all technical requirements are met.
5. Content Migration involves transferring content, media, and other assets to the new site while maintaining or improving its content structure and quality.
6. SEO Preservation: Implementing strategies to preserve SEO rankings, such as 301 redirects, updating internal links, and optimising on-page elements.
7. Testing and QA: Thoroughly testing the new site for functionality, usability, and performance before going live.
8. Launch and Post-Migration Monitoring: Launching the new site and closely monitoring its performance, promptly addressing any issues.

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Benefits Of Website Migration

1. Improved Performance: Upgrading to a better hosting provider or platform can enhance site speed, reliability, and overall performance.
2. Enhanced User Experience: Redesigning the site or updating the CMS can improve navigation, usability, and mobile responsiveness, leading to a better user experience.
3. SEO Opportunities: A well-executed migration can improve SEO by fixing technical issues, optimising site structure, and updating content.
4. Scalability: Moving to a more scalable platform allows the site to handle increased traffic and grow alongside the business.
5. Security Enhancements: Upgrading to a more secure hosting environment or platform reduces the risk of cyber threats and data breaches.
6. Brand Refresh: A redesign or rebranding effort can revitalise the site's appearance and align it with current branding strategies.‍
7. Compliance and Standards: Ensuring the site meets current web standards, accessibility guidelines, and regulatory requirements.

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