Ever wondered what is SEO in Marketing? If you have been keeping up with the trends of digital marketing, chances are you would have stumbled upon something called ‘SEO’.
SEO stands for Search Engine Optimisation and essentially is a strategy implemented to increase the number of website organic traffic. Organic traffic, means you are not paying for Paid Advertisement fees for being in top position in search engines. Ranking well organically, takes time, however if done correctly is a much more efficient and sustainable way to increase your site’s traffic and rankings. This in turn, increases brand awareness and exposure as well as help with conversion rates in order to generate more revenue.
SEO in marketing plays an important role, not only because it focuses on analysing search engines but also requires a deep understanding of consumers themselves. Its practice consists of researching consumer behaviour patterns, understanding what they are searching for online and providing them with exact answers they are looking for.
In simple terms, SEO consists of two main parts: understanding consumers’ intent and delivering it in a way that makes it easy for search engines to find.
What Are SEO Target Keywords?
When talking about SEO, you also would’ve probably heard about target keywords. Keywords are an essential part of SEO services, focused on researching appropriate keywords for your business to target in your website’s content. SEO target keywords consist of variations of words and phrases in your content, which makes it easier for users to find your site. With the right optimisation this also allows search engines such as Google, to crawl your website and pick up on these keywords to push your site to the top of the search results. Think about it in a way when you are typing something into Google. What are you searching for? What keywords are you typing in to find what you are looking for? What type of content are you more likely to click on? These are all important questions to ask when thinking about choosing the right keywords as it allows you to have a better understanding of what your potential consumers are seeking and the right ways you can deliver that to them.
How Do I Choose Keywords for SEO?
At Digital Treasury, our SEO services consist of completing a Client Keyword Research, which can be considered as one of the biggest pieces of SEO work we do. This involves extensive keyword research where we analyse your target audience and brainstorm any possible keywords, topics, services and products relevant to your industry. To find appropriate target keywords to rank for, it is also crucial to research your key competitors and extract as many keyword options as possible. This in turn, creates opportunities for creating quality content focused on selected target keywords and helps your business to start ranking and generating more traffic!
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Why is SEO Important for Marketing?
As much as target keywords play an essential role in SEO strategies, SEO is important in marketing for many other reasons. Despite the primary goal of search engine optimisation, as the time would suggest, is to attract more visitors to your site and increase traffic, SEO services consist of many other valuable components. First of all, the right keywords are not going to be much help if your site’s technical condition is not top notch. From its loading speed and broken pages and links, to missing meta descriptions and poor quality content, SEO ensures to identify and fix these errors as they may also be preventing your site from ranking well!
Additionally, SEO isn’t only about finding the right keywords, but also about creating quality content that is then optimised to meet consumer’s intent. For example, if someone’s searching for black jeans, there are many different ways you can attract visitors that are looking for black jeans and bring them to your site. Besides the intent of purchase, creating quality content may focus on ways to maintain black jeans’ colour, correct ways to wash them, different ways to style black jeans and so much more. Finding opportunities in SEO content creation, not only generates traffic to your site but also creates brand exposure and establishes your online presence.
Lastly, search engine’s algorithms change on a regular basis, which means SEO is never a fully done and dusted deal. It is important to always keep up with recent changes and updates in search engines in order to make sure your website is not being negatively impacted in the process.
At Digital Treasury, we provide a wide range of SEO services tailored to your industry and specific needs. Get in touch if you want your business to start ranking, increase website traffic and start generating revenue!