21 Best Google Chrome Extensions for SEO

by Brett Melville

Maintenance
Branding
SEO
May 27, 2023

We all know how important Search Engine Optimisation (SEO) is to a website’s performance. SEO can help maximise website exposure in search engines, which builds brand visibility and increases the chances of your product and services being visible to more customers.

How can SEO Extensions be helpful?

Optimising a website can be a time consuming and difficult ongoing task that many businesses simply don’t have the knowledge or capacity to commit to. This is where tools such as rank tracking and Chrome Extensions come in handy, as they are a quick way to gain valuable information about your own website or blog, and more importantly your competitors, in an instant. SEO Chrome extensions can help with keyword research, on-page SEO, link building, technical SEO and rank checking. With hundreds of Google Chrome extensions available for SEO purposes, you can improve your businesses digital marketing SEO strategy at the click of a button.

Here at Digital Treasury, our SEO team uses a variety of chrome extensions that have helped our clients improve their websites’ search engine rankings. So, we’ve rounded up 21 of the top chrome extensions that will help improve your website's SEO performance, both free and paid, into the following categories:

  • Keyword Research
  • On-page SEO
  • Link Building
  • Technical SEO
  • Rank Checking
  • Miscellaneous
  • All-In-One

Let’s get browsing!

Best SEO Chrome Extensions for Keyword Research

These Chrome extensions are a valuable tool for finding and researching keywords that are relevant to your website niche.

Ubersuggest

Top Feature:

  • All your keyword metrics in one, including searchers age range 

Ubersuggest’s SEO and Keyword Discovery extension is a free (and paid version) search tool that allows you to discover keywords and valuable metrics for each of those keywords like, monthly search volume, cost-per-click and searchers age range, as well as related keywords, questions, prepositions, suggestions and comparisons. All of this data is accessible from the search engine results page (SERP) and can be easily exported to excel.

Keyword Surfer

Top Feature:

  • Streamline content creation with it’s free content editor 

Keyword Surfer has many of the same features we have covered in the above keyword chrome extensions. However, this 100% completely free tool has an exciting feature that is perfect for those looking to streamline their entire content creation process for their website, all in one tool. The content editor feature allows users to import keyword data from Google into an easy-to-use editor where you can write all your website content. The content score gives a numerical value of your content's optimisation level and shows what needs improving including structure, headings and key terms. You can also add NLP-driven guidelines to make sure your content is Google friendly.  

Keywords Everywhere

Top Feature:

  • Shows “trend” keyword data 

Similar to Ubersuggest, Keywords Everywhere provides a detailed list of related keywords, long-tail keywords and trending keywords. It also shows the number of keywords a website is ranking for, which is valuable when determining why your competitors may be out ranking you. Another great (premium) feature of this in-browser extension is that it can show “trend” data for a keyword, allowing you to see if your chosen keyword has become more or less popular over a period of time.

Best SEO Chrome Extensions for On-page SEO

Improve your On-page SEO, from page titles and meta descriptions to headers and urls with these chrome extensions.

Ahrefs SEO Toolbar

Top Feature:

  •  Easy and simple display of data

Get an instant on-page SEO report for free, when browsing a web page with Ahrefs SEO Toolbar extension. The report includes, meta titles and descriptions, publish dates, word count, headers, subheaders, indexability, social tags, and image data. In addition to these on-page features, it also provides serp positions, redirect tracer and outgoing link reports all for free. If you’re an Ahrefs paid user, you can access extra features like SEO and keyword metrics.

Free Backlink Checker by LRT

Top Feature:

  •  Includes anchor text for easy link identification  

Analyze all links on a web page with this free chrome extension. Although the name suggests it focuses on backlinks, it actually finds any outgoing links on a page. This also includes broken links (highlighted red), live links (highlighted green), unverified links, nofollow vs follow links and internal vs external links. All of this data, including anchor text and http status, can then be easily exported to a spreadsheet.

TextOptimizer

Top Feature:

  • Easily re-optimise your current content   

This extension is the perfect writing assistant tool to create content-rich text for your website. Simply add your own content or a web page's content and it will scan the text to find suggested missing words that you can then add to your existing content. This is a useful tool to identify key concepts you may be missing in your current content, allowing you to re-optimise your website or blog for better search engine results.

Page Load Time

Top Feature:

  • Instantly identify how fast a web page loads    

Page speed is one of the most important factors to consider when analysing website performance. It can be the primary determining factor for converting a user into a sale. Ideal page loading speed should not exceed 0.3ms and with this extension you can immediately see page load time simply by clicking the icon.

Best SEO Chrome Extensions for Link Building

Hunter - Email Finder Extension

Top Feature:

  • Automatically filters emails into categories  

You’ve just stumbled across the perfect website to collaborate with, but you can’t seem to find a contact email anywhere. Don’t worry, with Hunter, you can find email addresses from anywhere on the internet. When you visit a website, simply click the extension and it will give you an extensive list of email contacts that can even be filtered by eg. sales, support etc. It then gives you the option to export these contacts directly to a google sheet or an online dashboard, which you can then categorise into different groups based on your particular lead requirements.  

Link Clump

Top Feature:

  • Automatic scroll for endless link collecting    

This extension allows you to select multiple links simply by dragging a selection box around the links you need. You then have the option to open the links in tabs, new windows, save to bookmarks or copy to your clipboard. One handy feature is its automatic scroll, so you can make sure you get all the links you need. This nifty tool is perfect when link prospecting and is compatible with all major operating systems like, windows, mac and linux. 

NinjaOutreach Lite

Top Feature:

  • Includes additional data like demographics and socials  

Another investigative link extension, which finds email contacts for a given domain. It also provides advanced data mining such as RSS feed, demographics, links to socials and much more. This overview of information is beneficial when deciding if a specific website is suitable for your product or service and worth reaching out too.

Best SEO Chrome Extensions for Technical SEO

Lighthouse

Top Feature:

  • Includes solutions to fix specific technical SEO issues  

This Google made Chrome extension gives a webpage a quick audit and provides suggestions to improve page performance, accessibility, best practices and SEO. Performance metrics include speed index and total blocking time, whilst SEO metrics show crawling and indexing factors, and whether a page is mobile friendly. This is a must have chrome extension. 

Link Redirect Trace

Top Feature:

  • Catches all redirects with a nicely displayed interface  

Too many redirects can seriously impinge website performance and are all too common when it comes to technical SEO. This extension shows the path of a URL, as well as HTTP response codes. It also allows you to see if a URL is indexable, crawlable, canonicalised and the number of backlinks. 

AMP Validator

Top Feature:

  • Fast loading  

Accelerated Mobile Page (AMP) validator identifies and removes errors associated with mobile web pages. With the majority of web browsing occurring on mobile devices, providing a positive user experience is essential for any business website. If a page fails to load instantly, it often turns prospects away. This extension will highlight errors and warnings associated with missing mandatory tags, custom javascript, missing mandatory attributes and much more.  

Best SEO Chrome Extensions for Rank Checking

Instantly check the rankings for a specific keyword on a website anywhere in the world and monitor the movement of SERPs with these chrome extensions.

FatRank

Top Feature:

  • Fast checking for keyword position  

A very quick and simple way to check if a website is ranking for a particular keyword. If you’re ranking in the top 100 positions it will tell you your exact position. It allows you to check real-time rankings of a website from any country. 

SERPTrends SEO Extension

Top Feature:

  • Instantly spot check your competitors rankings  

This SEO ranking tool, as the name suggests, shows ranking trends directly in the SERPs. It does this by tracking your search engine search history, which if you revisit the same search repeatedly it can monitor any movement. This position movement is simply shown with red and green arrows along with a number, making it a great tool for quickly spot checking if your competitor has moved up or down.  

Similarweb - Traffic Rank & Website Analysis

Top Feature:

  • Identify industry trends  

A must have for analysing different trends across any market. This extension gives a complete view of any industry, top competitors and customers. Additionally, you can see statistics relating to geography, visits over time, traffic sources and website rankings for your specific industry. If your business is part of a rapidly changing industry and you're looking to improve your SEO strategy, then this extension is just for you! 

Best All-In-One SEO Chrome Extensions

These all-rounder chrome extensions perform a combination of SEO tasks.

SEO Minion

Top Feature:

  • Compare SERPs from two different countries at once  

SEO Minion helps with daily SEO duties including, on-page SEO analysis, broken link checks, SERP previews, Hreflang checker and Google search location simulator. Its Google SERP feature also allows you to compare SERPs for two different countries in one screen. If you’re time poor, spending 10 minutes with this all-in-one tool will keep your website's SEO intact.

SEOquake

Top Feature:

  • Detailed overview of any website 

If you need a quick overview of a website, then SEOquake is the solution. This free extension provides key SEO metrics, backlinks, traffic, ads, keyword difficulty, on-page SEO audit and much more. When performing a Google search, all this information is listed under each ranking site. 

Best Miscellaneous SEO Chrome Extensions

The following extensions don’t belong to a specific SEO category, but they do provide many benefits that will up your SEO game.  

Data Scraper - Easy Web Scraping

Top Feature:

  •  Bulk data extraction 

Web scraping is the process of extracting data from a web page or website. And that is exactly what this extension does. Data Scraper takes data from any HTML web page and exports it into a Google sheet. What you choose to do with this data is then up to you! For SEO purposes, data scraping can be used for a myriad of tasks including, on-page SEO keyword discovery and testing. Both Convert Case and Word Cloud are two additional tools (not chrome extensions) worth mentioning that will help you organise your scraping data and provide valuable insights when page testing for SEO purposes.  

BuzzSumo

Top Feature:

  • Spy on your competitors social media content  

With the rise of social media growing by the second, it’s definitely worth mentioning the BuzzSumo extension. It instantly gathers social media engagement data for any web page or website. This includes the number of sharers, likes, followers, views and much more for all the major platforms like Twitter, Facebook, Instagram, TikTok, Pinterest and more. You can analyse top performing content, the person or profile who shared the content and the number of backlinks for a given URL. If you need fresh content ideas for your website, then tracking your competitors' social media might be the answer.

Note Anywhere

Top Features:

  • Great for competitor research and analysis  

Our last chrome extension is not directly related to SEO per se, but it is a great tool for organisation and for those who are avid sticky note takers. It works by allowing you to add a note directly on a web page, in any position and it will remain there. This simple tool can be useful for numerous things, for example when analysing your competitors website you can add notes on direct elements, from design features to heading one’s and so much more. With customisable colours and fonts, this extension is a great addition to your toolbar.  

Summary

These top picks for SEO chrome extensions will help streamline digital marketing for your business, especially your SEO strategy. These tools will not only help save time, but can enhance simple processes and help you discover invaluable information about your own website and your competitors at the click of a button, which will keep you ahead of the game. 

Do you have a favourite SEO Chrome extension that we missed? Let us know in the comments below.

Who is Digital Treasury?

We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.

Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.

What types of businesses and industries do you work with?

We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.

Where is Digital Treasury located and do you work with businesses Australia-wide?

We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.

What services does Digital Treasury offer?

Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.

How do I get started with Digital Treasury?

Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.

What makes Digital Treasury different from other agencies?

We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.

Do you work with small businesses and startups?

Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.

How do you communicate with clients and report on progress?

We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.

How does Digital Treasury structure its pricing?

We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.

Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.

Am I locked into a long-term contract?

We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.

Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.

Can you provide case studies or examples of previous work?

Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.

What types of SEO services do you offer?

We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.

Can you guarantee first-page or number-one rankings?

No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.

Rather than making unrealistic promises, we focus on sustainable SEO practices that build long-term visibility and drive genuine business results. Our approach is about maximising your opportunities for success, not making guarantees that simply can't be kept.

Do you offer local SEO for businesses targeting specific areas?

Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.

Do you help with content optimisation?

Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.

How much does SEO cost?

Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.

How do you decide which keywords to target?

We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.

Do I need to change my website's content for SEO?

Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.

What is the contract length for your SEO service?

We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.

Is it necessary to hire an SEO agency or can I do SEO myself?

You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.

How does backlink building contribute to SEO success?

Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.

What does your website design process look like?

We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.

When should I consider redesigning my website?

A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.

Which CMS platforms do you build websites on?

We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.

Do you provide SEO with your website builds?

Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.

Do you offer ongoing website maintenance?

Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.

Can I migrate my existing site to your hosting?

Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.

Can we provide feedback throughout the process?

Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.

Will I own my website once it's built?

Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.

How long does it take to build a website?

The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.

We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.

What kind of support do you provide after my website launches?

We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.

Let's build something extraordinary

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