Beginners Guide To Wordpress Block Patterns

SEO
Web
Development
September 10, 2021

As a beginner, it might be almost impossible to reproduce your favourite WordPress theme, let alone create one from scratch! For starters, coding might not be your forte. That aside, do you even have the time?But, what if you could avoid the drudgery and complexities? What if you don't need coding to build a website? What if you could combine premade blocks and create a customizable template for all your WordPress pages?Good news: You can do it all! You can create a WordPress website using LEGO-like blocks without coding. How?The way out is WordPress Block Patterns! Before, they were mere experimental features. However, since the release ofEckstinein August 2020, they have become a core part of WordPress. And in this post, we aim to help you get started with the incredible features.In particular, this post will cover:

  • What WordPress block patterns entail and how they are different from other similar tools,
  • How to use block patterns, and
  • How you can create a WordPress block pattern from scratch

What Are WordPress Block Patterns? What You Should Know

In simple terms, WordPress block patterns are colourful, building units that you group together to form layouts or templates on your WordPress pages. Often, they exist as either single or multiple arranged units that you can use for your entire page or sectional designs.Ultimately, block patterns let you build beautiful and functional WordPress pages without codes and enormous time investment. Now, doesn’t that description sound familiar?You might have heard that page builders and reusable blocks perform the same function as block patterns. But is that true?

WordPress Block Patterns Vs Page Builders

Indeed, page builders work with premade templates much like block patterns. Even at that, the two are different!For a start, page builders don't handle theme upgrades effectively. Whenever you change your theme on most builders, be ready to wave goodbye to your settings – and it happens almost always. Even when you back up the said settings, restoring the backup isn't straightforward.Unlike page builders, block patterns let you retain all your settings during theme upgrades. Your content and layout will remain as it was before, but it might tweak the original look of the new theme.Lastly, and most critically, page builders are not SEO-friendly. While they are great tools for attractive web pages, they include too many features. Unfortunately, those additions – chiefly scripts and styling – slow down your website and ultimately shoot up your bounce rate.Related article: Page Speed Vs Aesthetics: Which Should You Focus On For Your Website?

WordPress Block patterns Vs Reusable Blocks

Block patterns and reusable blocks can be somewhat confusing. They are both WordPress-streamlined and use the same idea – building units. Regardless, there are a few differences between the two tools – and, we will highlight them below.First, reusable blocks have been existing before block patterns. In other words, they are a bit outdated for current trends and needs.Most importantly, reusable blocks are somewhat rigid. If you tweak the content of a reusable block, expect a ripple effect across your website - all instances of that block will change too. While that feature can be vital for sectional changes, it can be ineffective for full-page templates. And that point is the strength of block patterns – you can customize each unit irrespective of how many times it appears on your website.Bottom line: both page builders and reusable blocks are great tools for beginners. However, they are not as flexible and straightforward as block patterns. That’s your cue!

How Can You Use Block Patterns?

Using block patterns is pretty straightforward. Like we said earlier, you only need to couple the units like LEGO bricks. And, if you are already familiar with reusable blocks, stick to the process. But, if you are new to website design, we have summarized the procedures into two steps for you below:Suggested reading: Top 5 Most Common Issues With Website Designs

Find The Patterns That Interest You

You are new, and it's completely okay to use others’ patterns for your website – but we will advise you to make a few tweaks. That said, here are a few places you can find lots of designs to use:

  • The Gutenberg Hub template library,
  • ShareABlock, and
  • WordPress.org official library

Pro tip: we will advise you to use Gutenberg and WordPress libraries because their patterns are compatible with typical copy and paste functions.

Add Your Desired Pattern To The Block Editor

Now, you have circled down on your desired pattern - copy and paste that to your block editor. By the way, you can equally select a design directly from the editor.Once you have added a block pattern to the editor, you can start making your tweaks – and you can edit all the blocks if you so wish. And, if you want a different pattern for a section on your website, you only need to add another one.So, what if you want a unique pattern – something you created with your ingenuity? Is it possible?

Can You Create A WordPress Block Pattern?

Yes, it is possible to create a new block pattern from scratch – and even without coding. However, you will need a plugin. Why?The block editor doesn’t have a section yet to help users create a new block pattern from scratch – unless you want to code. And we doubt that! That said, we have rounded up the top two plugins that you can use to create your block patterns below:

  • Free Block Pattern Builder plugin by Tadlock, and
  • BlockMeister

The two plugins work similarly – they let you create your blocks and then save them as a pattern on the WordPress block editor. How?

  1. Weave your creativity wand and design your unique blocks on the WordPress block editor
  2. Select all the blocks and find a three-dot icon
  3. Once you find the three-dot icon, click it
  4. Now, select “add to block patterns”
  5. Name your block pattern, and that's it – you now have your unique pattern

Looks easy, eh? Well, that's the reason why WordPress block patterns came into existence – to help you ease the process of web design. However, if you need further guidance, doesn't hesitate to contact us!

Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?

Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.

Do You Offer Ongoing Maintenance And Support After The Website Is Launched?

Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:

Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.

What is SEO, And Why Is It Important For My Business?

SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.

How Long Does It Take To See Results From SEO?

SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).

What Does Your SEO Process Involve?

Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.

How Do You Measure The Success Of An SEO Campaign?

Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:

Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.

How Do You Stay Updated With The Latest SEO Trends And Best Practives?

SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:

Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.

Do You Offer Ongoing Maintenance And Support After The Website Is Launched?

Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:

Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.

How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?

Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:

User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.

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