5 reasons why you should invest in an SEO strategy
18 Jan
5 Day SEO Challenge
May 10, 2023
Having a good product or service doesn’t mean you’re entitled to rank well in Google.Sure, we all want those coveted page #1 rankings, but in order to achieve that you’ll need to optimise certain aspects of your website for search engines with a little thing called Search Engine Optimisation or SEO.I've put together a 5 Day SEO Challenge for you to improve the rankings of your website.Before we get into that, though, here is a technical checklist for both SEO beginners and experts and a guide to keyword research that you'll want to check out to make sure your website is ready.
5-Day SEO challenge:Learn how to rank your website in Google search results and gain more traffic!
Here's what you're going to learn over the next 5 days:
- Day 1 - Common errors preventing your website from being crawled and indexed by search engines
- Day 2 - How to find what Keywords potential customers are using to find products/services you sell
- Day 3 - How to publish content that ranks for the Keyword you want to target
- Day 4 - How to build digital authority and get links from other websites
- Day 5 - How to track if your SEO effort is working
Sound good?Let's get right into it!
DAY 1 // 5 Day SEO challenge:Before you get started with optimising your website for those sweet sweet page #1 rankings, you need to get your website in order.
By that I mean we need to make sure that your website is free from errors and ready for Google (and humans!) to find.One of the most common errors I see on my client’s websites is slow page loading speed.Load your website into a speed testing tool like Pingdom, and test to see what your load speed is from a server located in the country where the majority of your visitors come from. You want to aim for a loading speed of under 2 seconds. Check the waterfall chart in the diagnosis section to check for any bottle necks in your website. Typically slow loading times can be caused by large images or external plugins. To speed up your website, compress the image size and consider removing unnecessary plugins.Another reason your website isn’t being found by search engines is because it isn't mobile-friendly. More than 50% of web page views are now on mobile phones, so it is both the preference of human and search engines that your website loads well on all devices. Type your website into your own phone to see if the format works on a mobile phone and if it doesn’t, hire a developer to create a mobile version for you.
DAY 2 // 5 Day SEO challenge:Today we’re going to talk about finding Keywords (or search terms) related to the services/products that your business sells.
First of all, you need to do a bit of manual brainstorming to generate a list of all the keywords that:1. you want to rank for; and2. you think potential customers will use to find businesses like you.You will use the list you’ve created so you can use a Keyword Research tool to determine similar keywords, monthly search volume and how competitive those terms might be to rank. There’s plenty of options out there, but one great free tool you can use is called Ubersuggest. Using this tool, you can start typing in your keywords to find more keywords. You’ll be able to find loads of keywords that you can start targeting to rank for.You want to end up with a large spreadsheet which contains all the keywords you found, with their estimated volume and competition level.
DAY 3 // 5 Day SEO challenge:Today we’re going to talk about how to convert a keyword we want to rank for into a piece of content to publish on your website.
We hope you’re enjoying 5-day SEO challenge so far! To recap, I've talked about cleaning up your website errors and finding the keywords that potential customers use to find the products/services you sell.When it comes to knowing what to write about, you’re best to check your Keyword in Google first to see what what kind of content results are already ranking. This will give you the greatest indicator of what content you should be writing.When looking at the top 10 results, look at each one's:
- meta title
- meta description
- header 1
- header 2,3,4,5 etc
- images (check filename and alt text)
- word count
To make your content rank well, you need to include all of these above elements, but by writing better content you can outdo your competitors!
DAY 4 // 5 Day SEO challenge:Creating good content for your website is only part of the deal. The next step in increasing your ranking is by increasing your digital presence in terms of other websites linking to you.
External links in a way, make your website look more reputable. The more links you have from relevant, high quality websites the better it makes you look!There’s a tonne of different strategies for getting links from other websites, with varying degrees of difficulty. All businesses should start out by securing their branded (branding agency Melbourne here) presence online by creating a Google My Business page. Not only will this give you a link to your website from Google itself, it will help your rankings in the Google Map listings which are becoming more important on search results.Other simple links to get include top Australia business directories (Yellow Pages, True Local etc). Make sure you have also added your correct website URL to the profile of all your social media accounts.By taking these steps you should be able to easily get your first 20 links to your website in the bank! Then start leveraging existing relationships you have in your industry to gain your next set of links. Asking your suppliers to list your business on their site is an easy way to gain links.,
DAY 5 // 5 Day SEO challenge:With all of the amazing tasks you’ve learnt over the past 4 days, you’re probably wondering how to know if we’ve got any reward for all the effort put in!?
That’s where reporting comes in!Google Search Console (GSC) is a free tool that you can connect to your website to get the exact data from Google about:
- Each keyword you rank for
- How many times your site was shown (impressions)
- How many clicks you got
- What position you are in the search results
Once you’ve setup GSC, sort your data by ranking position and look for attractive keywords that are ranking between 10-20 in search results. These keywords are on page two of Google and with a little content tweaking, they will provide you with the quickest ranking gains going forward.You should use GSC to check how well newly published content is ranking for the keywords you’re tracking!We hope you enjoyed the 5 Days of DIY Ranking in Google with SEO!If you have any questions or have had successes from my training, please share them in the comments below....
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Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
