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5 reasons why you should invest in an SEO strategy
January 18, 2021
As a business owner, you may have heard of a lot of different marketing methods. Social media, paid ads, and all of the other options there are.One of them is Search Engine Optimisation (SEO). Compared to most of the other ones, it may seem a little bit complicated. However, there are numerous benefits that every business needs.But, investing in an SEO strategy is one of the best things you can do for your business. That's why in this article, we're going to take a look at why you should invest in an SEO strategy.
1. Increased Web Traffic
If you own any type of website, it's because you want people to visit it right?SEO helps you bring more visitors to your website through search engines like Google or Bing. The cool thing about SEO compared to paid ads is also that you don't have to pay per visitor. So, you could work on your SEO and continuously get visitors from it, often for a much lower cost than other marketing methods.This web traffic can also help you increase your conversions because you can run A/B tests, and get lots of valuable data from it.
2. Better Quality of Web Traffic
The next reason you should invest in an SEO strategy is that the quality of the traffic is extremely high.One of the main reasons for this is because the visitors you get from search engines have searched for you, your content, or the problem that you solve. The visitor actively searching for you puts them into a mindset that is easier to convert, as they want to learn about whatever's on your website.
Pixels
If you would also like to use retargeting pixels from paid advertising channels like Facebook, Twitter, etc., then getting traffic from SEO has enormous benefits.The traffic you receive from search engines is extremely high-quality.When you use your advertising pixel to retarget these visitors, it allows you to advertise to them for a much lower cost.So, you can leverage the high-quality traffic from SEO to also advertise for a lower cost.
3. Increases Brand Visibility & Trust
One thing that would benefit any business is brand visibility and trust.The more visibility, the more chances you have to generate leads, sales, or clients. And, the more trust, the more likely your visitors are to convert.SEO helps you increase both brand visibility and trust.If your business is showing up in the search engine results for terms related to your product or service, your brand is getting a lot more visibility. This visibility is also a lot more targeted, as these terms are directly related to your business.It's also no secret that most consumers trust Google. If it's your business that is popping up in the organic search results then you benefit from that, as users know Google trusts you.
4. Better User Experience
Modern SEO is all about user experience.Whether it's optimising the page speed or layout of the content, all of the modern SEO practices improve the user experience.So, you're not only satisfying yourself and search engines, but your visitors benefit from SEO too.Keep in mind, we are talking about modern SEO where user experience plays a great role.
5. Great ROI
Last but not least, SEO also offers a great ROI.ROI is one of our favorite parts of SEO, as it offers benefits that no other source of traffic offers.Of course, getting ranked in search engines has a direct ROI. The cost of getting someone to work on your SEO or doing it yourself is far less than the profit made from rankings.But, SEO also has the benefit that evergreen content performs much better than on other social channels.We all know how quickly social media posts die on platforms like Twitter, Instagram, or Facebook. A piece of content from two years ago would never be recommended today.With SEO however, it's different as your old pages and blog posts can still rank in search engines. And, they can continuously bring visitors to your website, while your new content does too. This creates a true snowball effect and huge amounts of traffic.Various companies like Hubspot, Canva, and others have used exactly this to their advantage to grow exponentially.
Final Thoughts
We hope you have enjoyed this article on 5 reasons you should invest in an SEO strategy.If you would like to learn more about SEO, you can check out some of our related posts below.What is Technical SEOHow to Perform SEO in Australia With FREE Tools3 Ways to Increase Your Website’s Ranking in GoogleOr, if you would like to get in contact to see how we can help you with your SEO strategy, you can also do so here.
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
