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What Makes a Website Convert Well?
September 8, 2020
Website conversions can be a little tricky in some cases, but they are also directly tied to your revenue.That's why it's important to strive for perfection, as doing so will allow your business to reach its full potential.In this article, we are going to take a look at what makes a website convert in the first place.This will allow you to tweak your website accordingly to increase your conversions.Before we continue, we recommend you check out our guide on the purposes of a website.
So, What Makes a Website Convert Well?
Conversions are affected by a huge number of factors, but the main ones that we are going to cover at are:
- Offer
- Trust
- User Experience
- Layout
- Call To Actions
- Branding
If you get these right, there are very good chances that your website will perform well. Before we talk about these factors individually, it's important that you understand your conversions are affected by all of the factors above.That means just aiming to get one or two of them right probably won't be enough, you need them all.Related: How To Make Your Website Profitablee
Offer
The first and arguably most important factor is your offer(s).If your visitors don't see the benefits of your offer, it's not going to convert. For this reason, it's so important that you clearly outline the benefits of your offer on your website.Features are cool, but if there aren't any benefits, most visitors aren't going to convert. The benefits are the perceived value of your product and therefore have to clearly be communicated to visitors.If your offer doesn't have clear benefits to your users, you may want to tweak it or target another audience.However, in most cases, you'll just need to be a little clearer and bolder in the language you use on your website when talking about how your product or service can help your audience.
Trust
If your visitors don't trust you, they're not going to convert either.There are several little tricks that can help you gain your visitors' trust, but one of the main ways is social proof.Social proof includes everything from testimonials to reviews and it just shows your visitors that others have purchased from you and have been happy with what they have received.If others have been satisfied with their purchases, it just confirms that you are trustworthy.Another way to add trust is through showing off previous work, case studies, and anything else that proves your expertise or skill level. Strong branding also helps with trust, as it gives the visitor a feeling of knowing you better.For example, if you were to go on Amazon and order an item, I would doubt that you have any trust issues with Amazon. The better your branding, the more visitors will trust you.
User Experience & Layout
If using your website is a horrible experience, visitors are also not going to convert.Here are some factors that affect the user experience:
- Site speed
- Layout/Navigation
- Technical errors (i.e 404 errors, etc.)
- Design
- Content
The user experience on your site is made up of all these factors.I also wanted to talk about the layout because a user could have the best experience but if your website doesn't push them towards a page that can convert them, they're not going to.For this reason, it's important that you use a good internal linking structure between your pages and that your site is easy to navigate. Not doing so, could be harming your conversions.
Call To Actions
Having CTA's on your website is a must.They let your user know what you want them to do and if you've followed the rest of the tips in this article, they'll quite often do it.What I mean by that is that CTA's will work best if everything else is on-point too. If you're on a website that you don't trust and it says"click here" you're probably not going to follow the instructions.However, if you just finished reading a blog post which you got a lot of value from on an awesome-looking website that asks you to click to learn more, you'll likely do it.CTA's are essential, but they won't do the job on their own.
Test, Test, Test!
Last but not least, you'll also want to test just about everything that you can test.The only way of finding what converts best is by testing everything.Here are some ideas of components that you could test:
- CTA's
- Your offer
- Layout & internal links
- Social Proof
- Pop-ups
Although if you are going to be split-testing a lot, it's important that you don't get too caught up on the minor things like colours. In most cases, these will have a very small impact.If you test everything, you're bound to find the highest-converting version of your website.
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
