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17 Jan
4 Steps To Creating a Flawless Website
June 12, 2023
Building a website can be quite hard and overwhelming.
There are many things you have to keep in mind, and a lot of them can be forgotten quite easily.
However, a bad website usually has a pretty negative effect on your business.
That's why in this article, we're going to take a look at 4 steps to create a flawless website to help you generate more leads and sales.
Read our review of the cheapest website builders as well as the best website design practices for startups.
1. Understand Your Needs
Before you start building anything (or get someone to do it for you), you must understand your needs.
Different businesses need different types of websites.
While some businesses may only need a 5-page website with a contact form, others might need eCommerce functionality or even some type of membership site. It all depends on the business and that's why it's important to understand your needs first before jumping in and building the website.
Think about:
✅ Why are you building the website? (Business Goals)
✅ What is this website for? (Purpose)
✅ Who are the people that will use the website? (Target Customers/Audience)
✅ Why do your customers/audience need this website? (Customer Needs)
✅ What can users do on the website? (Functionality)
✅ How many pages do you need designed? (Pages)
If you're not very technical yourself, you can also explain your business to a web designer and they can help make suggestions.
2. Optimise For Conversions
Typically, the main point of your website is to help you generate more sales & leads. To achieve this, people that visit your website will need to perform a task or conversion. This can be things like complete a form, click to make a phone call or purchase from your e-commerce store.
That's why you have to optimise for conversions.
It takes a deep understanding of your business, audience, and their behavior. This means, the people creating your website need to understand communications and have a good knowledge of Conversion Rate Optimisation (CRO).
Asking questions about CRO when choosing the person or agency you want to work with on your website will drastically improve the results.
3. Stay True To Your Brand
Something that is also extremely important is that you stay true to your brand.
You can do this by staying consistent in the editorial style, colors, and fonts on your website. Think about how you want your brand to be portrayed and that should give you a good idea of your website's elements and how you want them to look.
Again, depending on whether you're looking to build this website yourself or work with a web design agency, you should know which steps to take from here.
4. Get The Technical Things Right.
Last, but not least you'll also want to get the technical things right. There are a lot of them, but not having them set up the correct way could damage your growth.
This includes:
- Mobile-friendliness
- SEO
- Site Speed
- Making sure actions run smoothly i.e collecting emails, etc.
So, make sure that you research all of these extensively, and also test them out. For example, don't just test your device on your mobile, but also other types of devices like tablets. This way, you can be sure that it runs well.
Creating a Website: What Else Do I need To Keep In Mind?
- CMS/Back-end management
Of course, you'll need to manage the website on the back-end. For this, you'll need a content-management-system. There are many out there, but our preferred option is WordPress which hosts around 58.7% of the web. - Blog?
Something to also keep in mind is whether you want a blog or not. Because you don't want to use a CMS that doesn't work well for blogging, but then, later on, notice that you want a blog. Publishing regular content (like this blog!) can also help improve your Google rankings. - Analytics
You'll also need to set up your analytics to make sure you are tracking the right metrics. - Updating frequently
Last but not least you'll also want to update your website frequently. This is something that you want to do once you have your website set up, but it's still extremely important.
Read More on Web Design & SEO
If you enjoyed this article, make sure to check out some of our recent posts below. Or, if you are looking for help you can also contact us, and check out our web design and SEO services.
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
