What Does a Web Designer Do?
26 Apr
Benefits of Wordpress Websites for Business
April 29, 2021
If you're thinking about which of the content management systems (CMS) you should use to launch your business website, the best and most secure option by far is WordPress.
WordPress is a web-development platform built that is accessible to everyone, regardless of whether their website is personal or for business. It is so versatile that anything is possible; from a personal blog to a landing page for a large company with multiple features, including complex functions for SEO and marketing purposes.To learn more about WordPress and how it works, check out our WordPress maintenance services.Here are the top benefits of WordPress Businesses that you should know about:
WordPress is one of the most popular content management systems
Almost a quarter of businesses worldwide use WordPress as their CMS including Disney, TIME, BBC America, TED Blog, TechCrunch, and Sony Music. Its intuitive design means that it can be used by all staff members, regardless of their department. Combine its small learning curve with its global audience (its website owners can publish their website in many languages) and you get a CMS that doesn't require a lot of training to use. In fact; it's likely that, if you've hired someone to edit web content, WordPress is already their CMS of choice.
WordPress has thousands of available themes which you can customize to fit your business' needs
While you purchase a domain and hosting provider for your website, WordPress offers start-up and budget-conscious business owners tons of professionally designed themes and plugins to utilize for free. All you have to do is choose which one among the open sources you'd like to use for your website that matches your blog or business niche.
WordPress is mobile-friendly
As you choose from tons of professionally designed free themes, make sure to select one with responsive design. Choosing a free and responsive WordPress theme can save you so much time fixing your website's styling in mobile view.In addition to that, a website that is mobile-friendly ranks better than the ones that are not. Responsive web design helps your business to improve your online presence and get the leads that you need.There are an estimated 2.87 billion people who use their mobile device to look for something they want or need, and if your website is not mobile-friendly you risk stunting your business' growth by losing a lot of leads.Other benefits of a mobile responsive website include:
- Attracting a wider audience
- Accessing easy-to-monitor analytics while lessening bounce rate
- Offering flexibility to consumers and increasing conversion rates
- Gaining a higher ranking in Google while boosting relevance
WordPress is search engine friendly
WordPress remains the most search engine friendly CMS, despite the increasing number of drag and drop style website builders such as Wix, Weebly, Jimdo, Squarespace.With WordPress, you can conveniently add cache plugins to load your site faster, optimize the images in bulk with just one click. It's easy to write meta descriptions, set up page titles, and generate an XML sitemap to improve SEO ranking!
WordPress allows for the easy setup of user roles and capabilities
As the website owner, you have the privilege of providing different authorities to your internal staff when working on the backend. There are four roles you can assign your team; Administrator, Contributor, Editor, and Author.Meanwhile, if you are running an eLearning module or perhaps a membership website, you can set up any role for members depending on the plans that are available from your platform like gold, platinum, and basic members.
Types of websites you can make and launch with WordPress
- eLearning modules
- Q&A websites like Quora
- Coupon and auction websites
- eCommerce Store
- Jobs Board
- Portfolio and Entertainment
- Web Portal
- Podcast
- Amazon Affiliate Stores
- Multisite Network
- Membership Website
It is highly unlikely that these numbers will decrease in the succeeding years. WordPress is getting better at the CMS game by innovating and offering new features to outsmart the other competitors. Designers are taking notice of this which is why they continue to use it to this day.
WordPress lets you scale up your website features conveniently
If you can think of a function that your website needs, chances are WordPress can make it happen. Bring on your unlimited ideas and set them live on your website. Some examples you can add as features for your business website are as follows:
- An interactive monthly quiz consumers can enjoy. The quiz could be something relevant to your products or services. Implementing quizzes on your website is one of the best ways to obtain insights from your consumers.
- Video marketing. Uploading a series of short testimonial videos will help you to establish authority within your chosen field, making it ideal for fields such as eLearning.
- Interactive calculators, in case your business model involves the finance sector or subscription based services.
- Customisable forms to suit any purpose i.e. contact forms, account details, etc.
- Built-in spam protection so you can deal with spam comments with the ease of a single click.
- Lead generation functionality to help you convert strangers and prospects into customers.
- Accessibility options to ensure that your website provides a user-friendly experience to anybody.
- eCommerce tools to make the act of selling your products easy and manageable.
- Gallery plugins to host your high-resolution images in a curated place, as well as image compression and optimisation tools.
- SEO Tools to help your website achieve a higher ranking in search engines.
- Caching tools that can help your website's load speed, which in turn improves its Google ranking.
- Calendar plugins to keep your customers aware of the events that your business is hosting, as well as allow them to RSVP or purchase tickets.
- Podcasting tools that make it easy to host your business' podcast on your website as well as other directories such as Apple Podcasts, Spotify and Google Podcasts.
There are several ways to use WordPress to connect with your customers and increase trust in meaningful ways. You just have to find a highly committed and well-established digital marketing agency to show you how to bring your ideas to life!
Final Thoughts
We hope you have enjoyed this article about the benefits you can obtain if you use WordPress for your business website. If you did, make sure to check out some of our related articles below:4 Steps To Creating A Flawless WebsiteWhat Keywords Should You Be Targeting?How to do SEO in Australia with FREE Tools
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
