SEO for the Search Generative Experience (SGE): Adapting to Google's AI-Powered Search
Adapt your SEO strategies for Google's AI-powered Search Generative Experience (SGE) and stay ahead in search game with Digital Treasury
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12 Aug
Web Marketing Experts: Who Are They and What They Do
August 6, 2021
What do web marketing experts specialise in? and what exactly is their role in digital marketing? In this article we'll discuss what web marketing is and best practices for SEO.If you're a business looking to promote your product and service, you will often find yourself stumbling upon terms such as “web marketing experts”, “seo specialists specialists”, “online marketing” etc. Gone are the days when marketing and advertising was all about TV commercials, magazine features and large billboards. Establishing a strong online presence is now crucial more than ever with corporations paying thousands of dollars for digital marketing services to raise their brand awareness and generate website traffic.However, the world of online media and the Internet is a vast, constantly changing space, so you might be wondering, what is web marketing all about?
(Before we start, you might also want to check out our article on AI tool Craiyon, as well as how to manage your online reputation)
What is web marketing?
Web marketing is focused on advertising and promoting your business online, with many believing it’s a much more cost efficient way to get your business on the radar. In addition, web marketing is much more focused on your specific target market and the industry as a whole, allowing your business to attract the correct demographics of your customer. Lastly, web marketing allows you to reach potential customers from various locations at the same time, without the physical boundaries placed by local magazines or TV commercials.Web marketing covers many different aspects of digital space, and consists of various niches:
- Search Engine Optimisation (SEO)
- Content Marketing
- Paid-Per-Click / Paid Search (PPC)
- Social Media Marketing
- Email Marketing
- Display advertising
At Digital Treasury, we particularly specialise in the Search Engine Optimisation (SEO) and Content Marketing side of web marketing and this is exactly what our web marketing experts do. Essentially, our marketing experts are SEO specialists that focus on maximising the chances of your products / services being prioritised by search engines such as Google and discovered by potential consumers. This requires a deep level of both creative and technical skill in order to understand the algorithm of search engines and keep up to date with the ever changing nature of online media.
What Do Web Marketing Experts Do for Best-Practice SEO?
Our web marketing experts conduct multiple in-depth research operations in order to come up with the most effective SEO strategy for your business. However, in order to do so it’s essential to understand what SEO is all about.Say you were looking to purchase a gold ring. This would typically involve typing “gold ring” into Google and scanning the top couple of links. The first 3-4 at the top and the bottom of the first page often has an “Ad” logo placed next to it. This stands for “Paid Search”, which works under the Pay-Per-Click model, meaning websites and businesses do not pay until someone clicks on the ad. All the subsequent website pages without the “Ad” logo are considered to be ranking “organically”, where they are not paying to be in that space. So going with the example of searching for a gold ring, web marketing experts' job is to ensure their gold ring business is ranking organically in the top 5-10 search results.Now, Google’s algorithm in what websites it decides to rank first might change at any point. Web marketing experts ensure to complete an extensive analysis of the industry (i.e. gold jewellery), the top competitors that are ranking well and the types of content that is ranking in order to gather a rough prediction of how Google’s algorithm will rank their page. This may consist of keyword research such as “gold ring” to look at possible variations, what other words consumers type in when looking for gold rings and overall intent behind their search.On the basic level, keyword research assists web marketing experts to create new content and optimise existing pages with a strategic SEO approach. This in turn allows Google to assess the relevance of the website and push it to a higher position while also meeting and satisfying consumers’ initial intent.For example, this could simply involve optimising an existing page that sells gold rings with a relevant keyword such as “buy gold ring australia” to ensure it appears whenever users in Australia search up this exact keyword. However, there are hundreds of variations out there with people searching for gold rings under all the different circumstances. They may be searching for “gold engagement rings” or “gold rings for women”, “gold rings with diamonds”, the options are limitless. Web marketing experts ensure they make the best use of all the best possible variations in order for their client to rank first on multiple occasions, scenarios and circumstances.On that same note, there could also be many different reasons for people being interested in gold rings. Besides searching to buy one, they might want to know the best gold ring styles in 2021 first, or gold ring care instructions, or whether they would be able to receive engraving upon purchase etc. These other reasons that do not particularly involve the initial intent of purchase, can all be turned into relevant keywords and used as an opportunity to create relevant content. This will not only help the website to rank and generate traffic but also be used to answer frequently asked questions by the target audience and thereby increase brand awareness and online presence.This is why web marketing experts spend their days researching all the various possibilities, intents, and competitors in order to deliver a unique and different SEO approach to establish their business’ online presence, generate exposure and ultimately convert that into revenue.
Does Digital Marketing Work For All Business?
Digital marketing can work for all businesses regardless of the industry you are in. However, the approach may vary depending on what your short and long term goals are. The primary role of web marketing experts is identifying your primary consumer needs and tailoring each strategy accordingly, starting from relevant keywords to generating appropriate content.However, digital marketing is a broad spectrum with various subdivisions. Web marketing experts not only specialise SEO strategies but also Paid Search strategy and social media marketing as well as web development.This is why we at Digital Treasury, always start with a thorough research into each one of our client’s industry, analysing top competitors and the market itself and to provide you with the best possible approach that is unique to your business.Our web marketing experts can not only help you with Search Engine Optimisation but also assist in WordPress maintenance, develop custom website designs or provide an overall consulting and training service.Get in touch if you’re looking for web marketing experts if you want your business to start ranking, increase website traffic and start generating revenue!
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Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
