5 Simple Tips to Improve Your Shopify SEO
9 Aug
5 Simple Tips to Improve Your Shopify SEO
August 9, 2021
We’ve noticed that more businesses are using Shopify platform as it's growing in popularity. The catch with Shopify SEO is that it's a long term game. But if you use the right SEO techniques with the right content strategy you’ve got yourself a winning formula.
What exactly is Shopify SEO?
Shopify SEO is SEO improvements done specifically for a shopify website. A shopify store has a lot of useful functionalities that can help boost your Shopify SEO. A blog for content, redirect option, Meta Tag fields etc.Do you want to Rank your Shopify Store?5 tips we recommend to use to improve your current Shopify SEO
- Do a comprehensive Keywords Research
Keyword research is the most important process of a Shopify SEO campaign. The best way to approach keyword research is to list down keywords around your products and what you believe your customers might be looking for on the web.Looking for ideas from different forums, public groups can also give you an idea on what the customers might search for. Another way is closely analysing competitor websites and similar products to see what kind of keywords are being used.
- Ensure Shopify Site Structure is straightforward
Many shopify stores try to create complex site structures which look visually appealing but their user experience is very bad. This can be a roadblock for visitors to the website. A clear site structure for your shopify website is important and while a content strategy is developed this site structure needs to be followed as well.Home ==== Categories ==== Subcategories ===== ProductsThis is an easy site structure keeping in mind your customer who will interact with your shopify website.A Content strategy is very important to be able to connect with your customers and give them another reason to stay and interact with your website. Content is a great way to rank for keywords associated with your brand but most shopify store owners don’t think content is important as they are more worried about the revenue and number of products sold. But being able to connect with your customers and educating them about the product will help them come back or even recommend the website to others.
- Don’t neglect your On-Page SEO for Shopify
Shopify has made it very easy for anyone to use On-Page optimization techniques for different web pages.Meta- title is a very important aspect of On-page SEO. A title tag tells Google what the page is about and ranks it based on keywords that are used for that piece of content. A Meta Description gives a brief overview of what the page of content is talking about. 155-160 characters should be ideally used but at the same time keyword potency should be considered. Having images with the right size, file name, image Alt text (describing the image) should be done to complete the optimization.
- Link Building is important
A link building strategy should be developed to help Google rank the website and web pages. The quality, relevance of the links to a specific page is a ranking factor in the eyes of a search engine. Backlinks are nothing but spreading the word around for SEO purposes. Getting influencers to talk about your product and link them to the website is a good way to build quality links.
- Social Media strategy
A social media strategy along with Shopify SEO can help grow your business. Social media platforms are a good door to enter the market and be able to understand your audience better. E-commerce products do well on platforms like Instagram, TikTok, Pinterest, Facebook etc. Display ads and Facebook ads can be expensive and depending on the budget you would get your results but have less impact on organic growth. Again, building content and followers slowly and steadily is the way forward for your Shopify business to succeed.
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Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
