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What is a custom website design?
August 3, 2021
A custom website design is a design which is designed with the clients requirements from scratch. Depending on what kind of website you are building keeping in mind the budget, Digital Treasury will build a custom website design for you. We believe your website should be unique to only your brand hence a custom website design is a great way to get ahead of the curve in today’s competitive market.
Examples of our work
Why do I need a custom website?
Setting up a website with a pre-existing theme isn’t very difficult and doesn't necessarily require any kind of coding skills either. However, being able to add features and functionality based on business needs can be difficult to find when using a template for your website. That’s where a website design agency or or custom website template can help a website become a reality for a brand.
What are the benefits of having a custom website design for your business?
- A website Tailored to your brand
Themes and templates for websites can be very rigid and restrictive. A custom built wordpress web design can instantly remove those problems and a website according to your unique brand can be developed. Websites in the digital age not only want to showcase their products and services but also a brand personality breaking away from the clutter rather than having a basic website.
- Customer Experience Website Design
The customer journey is an important factor and needs to be the centre of the discussion while building a custom design. Mapping a customer's journey through the website is important to be able to understand what web pages are more important and being able to customize it according to the potential customer is important. This flexibility isn’t available if a web design template is used. Web development and web design is important to be able to map the right customer journey and give the visitors a smooth customer experience on your website.
- Up to Date Security and Website
Custom Website Design gives you access to a team of website developers who are very efficient and ensure any troubleshooting problem or any site issue is resolved immediately. We at Digital Treasury offer custom website design services and keep the website updated when any changes in the algorithm. Website security from hackers is always a potential threat but a team of experts at Digital Treasury will help you incorporate a Secure Sockets Layer or SSL certificate that helps establish encrypted and secured links between computers.
- Search Engine Friendly
A custom website design with SEO built-in by web developers with clean codes help the website rank better with proper Meta tags, optimized keywords for each page and content written specific to the type of page. SEO for a website either custom built or a template needs to be reviewed and updated as new updates are introduced. And Digital Treasury provides SEO services for Custom Web Design clients and rank keywords specific to products and services.
- Responsive to future business changes
Most businesses that have a web design template on their website find it difficult to make changes when there is growth and the website needs more agility. That’s where a custom website design can be a real difference. If the website architecture is set up with a well thought roadmap at the beginning, adding layers to a website becomes less of a challenge. Different functionalities and content might be added depending on the requirements for a business.
- Custom CMS functionality
Website developers can help build a custom CMS (content management system) based on business needs. Inhouse updates become a lot easier as functions that only what the business needs can be added. Website development teams are always contactable if any major changes are needed or website maintenance is required.
- Competitive Edge
Breaking away from the clutter of websites is very important and difficult at the same time. Testing and analyzing data can be done in a better way with a custom website design as compared to fixed template design. A website is the first point of contact for a potential customer and being able to have a brand presence is important and a custom web design can help achieve that.
How much does a Custom Website Design cost?
A simple website won’t be too costly but the more functionalities are added the cost will go up. A custom website can range anywhere between $5,000 to $50,000 in Australia. Affordable website can surely help when you are on a budget and have limited time. A good website will have a modern design with a functional and aesthetic look, faster loading times, interactive, Optimised for different gadgets. And these factors you will only be able to get with a custom website design.
Why Does a Custom Website Design Cost So much?
The value of design is undervalued hence finding out the cost of a website can be very surprising to some. You are not merely paying for a website, you are paying for a business strategy, Content, stock images, graphics and alot more.
A website design agency or freelancer has the expertise and solutions for possible roadblocks a business might face ahead and being able to overcome those obstacles that a business can’t see at the moment is key. Behind the high cost is years of experience and expertise from many projects that enable a web design agency to bring personalisation to a client’s website.
A custom Website design is an investment and in the long term the return on investment will be more than the cost of the website. Digital Treasury has helped businesses grow their online presence with custom web design services.
Are you ready to get started?
Chat to us about building your own custom website design
Call (03) 8510 8202
Frequently Asked Questions
Can Your Provide Case Studies Or Examples Of Previous Work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
What is SEO, And Why Is It Important For My Business?
SEO (Search Engine Optimisation) is a digital marketing approach focused on boosting your website’s presence on search engines like Google, Bing, and Yahoo. By refining different elements of your site—such as content, meta descriptions, and backlinks—SEO works to improve your website’s position in search engine results. This increased visibility is vital as it attracts more organic traffic, potentially leading to a rise in leads, sales, and overall business success. Businesses frequently discuss the basics of SEO, its importance in attracting targeted visitors, and how it supports wider business goals.
How Long Does It Take To See Results From SEO?
SEO is a strategy that requires a long-term commitment, and it's essential to have realistic expectations from the outset. Typically, businesses may notice significant improvements within 3 to 6 months. However, this can differ depending on factors such as the level of competition, the industry, and the website's current condition. While addressing technical issues can result in some early successes, meaningful increases in rankings and traffic usually develop over time. Clients often ask for a clear timeline to gauge when they might start seeing a return on their investment (ROI).
What Does Your SEO Process Involve?
Website Audit and Analysis: Conduct a thorough evaluation of the site to pinpoint strengths, weaknesses, and areas that can be enhanced.
Keyword Research: Identify relevant keywords that your potential customers actively search.
On-Page Optimisation: Improving various on-page elements such as meta tags, headers, content, and internal linking to increase site effectiveness.
Content Development: Crafting high-quality, engaging content tailored to the needs of your target audience.
Link Building: Securing backlinks from credible websites to enhance the site's domain authority.
Technical SEO:Ensuring the website is technically robust, with fast loading speeds, mobile responsiveness, and secure connections.
Ongoing Monitoring and Adjustment: Regularly track performance and make necessary adjustments based on data and trends. Clients ask about these steps to ensure they are investing in a thorough and effective SEO strategy.
How Do You Measure The Success Of An SEO Campaign?
Success in SEO is measured through a variety of Key Performance Indicators (KPIs), including:
Organic Traffic: The number of visitors coming to the website from search engines.
Keyword Rankings: The position of targeted keywords in search engine results pages (SERPs).
Conversion Rates: The percentage of visitors who take desired actions (e.g., filling out a form, making a purchase)
.Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Domain Authority: A score that predicts how well a website will rank in SERPs based on factors like link quality.
ROI (Return on Investment): Evaluating the financial return from SEO activities in comparison to the cost. Clients want to understand these metrics to gauge the effectiveness and profitability of their SEO investments.
How Do You Stay Updated With The Latest SEO Trends And Best Practives?
SEO is an ever-evolving field, with search engines like Google regularly updating their algorithms. We make it a priority to stay ahead of these changes.This might involve:
Continuous Learning: Attending industry conferences, webinars, and training sessions.
Membership in Professional Organisations: Being part of SEO communities or organisations that provide the latest insights.
Regular Testing and Experimentation: Consistently testing new strategies and adapting to changes in algorithms.Industry Research: Staying informed with the latest studies, white papers, and expert opinions in the digital marketing sector.We are confident that our SEO strategies are current and that we are proactive in adopting best practices.
Do You Offer Ongoing Maintenance And Support After The Website Is Launched?
Post-launch support is crucial for maintaining website performance and security. Clients want to know if the company provides:
Regular Updates: Ensuring the website remains up-to-date with the latest software versions and security patches.
Technical Support: Assisting with any issues that arise, such as bugs or downtime.
Content Updates: Offering services to update or add new content as the business evolves.
Performance Monitoring: We regularly check the site’s speed, uptime, and other critical metrics to ensure optimal performance. This ongoing support provides peace of mind, ensuring that the client’s website remains effective and secure over time.
How Do You Ensure That My Website Is User Friendly And Optimised For Conversions?
Yes, we ensure that your website is both user-friendly and optimised for conversions. We understand that clients want a website that attracts visitors and encourages them to take action. To achieve this, we focus on several key areas:
User Experience (UX) Design: We create an intuitive and engaging interface that makes navigation easy and enjoyable for users.Responsive Design: We ensure your website is mobile-friendly and looks great on all devices.
Call to Action (CTA): We strategically place buttons and forms to prompt users to take the desired actions.
Speed Optimisation: We ensure fast load times to reduce bounce rates and keep users engaged.
Conversion Rate Optimisation (CRO): We analyse user behaviour and make data-driven adjustments to increase the percentage of visitors who convert.By incorporating these principles, we maximise the chances of turning your website visitors into customers.
