SEO for Franchisee owners

Franchisees Still Need to Do Marketing

Do you own a franchise?

If yes, then you probably know that attracting new clients is not easy. With increased competition, franchise owners have been forced to think outside the box to attract new clients. Research shows that many customers today turn to search engines when searching for a franchise near them. So, if you have not established a robust online presence, then attracting new clients will not be easy.

One interesting fact about the search engine is that 67% of people searching on Google don’t go past the first page. This means that if your website does not appear on the first page of Google search results, attracting your target clients chances are minimal.

The only way to improve your website ranking on the search engine is through search engine optimisation (SEO).

So what exactly is SEO, and why is it important for a franchise?

Continue reading to find out more.

What is a Franchisee SEO?

Franchisee SEO means improving the visibility of your franchise on Google search results.

The main goal franchise SEO is to help your franchise website outrank your competitors on search engines.

4 reasons why SEO is important for a franchise

1. It drives quality traffic

The only way to improve our online visibility is by ensuring that your site ranks high on Google search results. If your franchise website rank on top of Google search results, then your website traffic will increase significantly. On the other hand, if your site ranks poorly, you will get little traffic. The main aim of SEO is to ensure that you rank on top of Google’s SERP to improve your visibility. That fact that your ranking will be based on targeted keywords means that you will drive quality traffic.

2. It helps build brand awareness

The more visible your website is, the more your target audience will know about your franchise. SEO helps to boost your ranking on the search engine, a factor that helps to boost your brand awareness. Multiple studies have shown that people are more likely to do business with a franchise that they are more familiar with than those they know little about. The more your brand is known, the higher the chance of converting your visitors to long time clients.

3. It delivers long term results

SEO delivers long term results. Once your site ranks on Google, it will stay there for a long time. Although SEO is an ongoing process, the first few months are often the most crucial. It will take between three and one years to reach the first page of Google search results, but once you get there, you will stay there for a long time. Just imagine getting a steady flow of quality traffic to your website without spending money on advertising? That is only possible with SEO.

4. It gives you a competitive edge

Do you want to outshine our competitors on the search engine? SEO is the only form of marketing that creates a level playing field. Unlike other forms of marketing where those with more financial resources benefit more, in SEO, financial power does not give a franchise an upper hand. What matters is the SEO strategies that you use. This means that a small franchise can compete with well-established franchises and even beat them in local search ranking. SEO can help you outrank your competitors, giving you an upper hand.

in franchise SEO?

Primary services in franchise SEO include:

Website content and code optimization
Local SEO
Digital competitive analysis
Tracking your SEO camping
Measures and analytics reports
How long does SEO take?

According to SEO experts, it takes 4-6 months to see meaning full form your SEO campaign. But in some cases, it may take longer than that depending on many factors, including the current state of your website and competition faced.

Why is local SEO important for a franchise?

Local SEO is vital to franchise because it allows them to target local customers. It helps the business stand out on local searches, thus driving more quality local traffic.

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3. SEO tips of franchisee

Create high-quality content
The quality of content that you create on your franchise website will determine if you will convert your visitors into clients or not. With the increase in competition on the search engine, many franchise owners today are more interested in impressing the search engine than the visitor. This is a huge mistake that you should not fall prey to. When writing content, ensure that you write something that your target clients will enjoy to read. The content should be informative, well researched, relevant, and easy to read. Remember that once you drive a potential visitor to your site, you need to prove to them why they should choose you over your competitors, and that can only happen if you publish quality content that adds value to them. Visitors are always on the look for new fresh content. So, ensure that you post fresh quality content regularly to keep your visitors engaged.

Focus on location-based keywords
The keyword is one of the most important aspects of SEO. The keywords that you target will determine the visitors that you will draw to your site. If you don’t target the right keywords, you will attract low-quality traffic to your website, meaning low revenue. Therefore, it is imperative to target the right keywords that will attract high-quality traffic to your website to boost revenue. Conducting keyword research is highly recommend as it helps you determine the keywords that your potential clients are typing of Google when searching for products or services that your franchise offers. Since the franchise targets local customers, it is important to target keywords that will improve your local search ranking.

Monitor your SEO campaign
Once you are have set up an SEO campaign for your franchise, you need to monitor its progress to know if it is doing well need some tweaking. Key metrics to monitor include leads, keyword ranking, organic traffic, your competitors, and conversions. Tracking your SEO camping will help you make an informed decision.

 

FAQ about franchise SEO

What is included in franchise SEO?

Primary services in franchise SEO include:

Website content and code optimization
Local SEO
Digital competitive analysis
Tracking your SEO camping
Measures and analytics reports
How long does SEO take?

According to SEO experts, it takes 4-6 months to see meaning full form your SEO campaign. But in some cases, it may take longer than that depending on many factors, including the current state of your website and competition faced.

Why is local SEO important for a franchise?

Local SEO is vital to franchise because it allows them to target local customers. It helps the business stand out on local searches, thus driving more quality local traffic.