Digital Treasury’s Articles

I'm sure you'll agree with me when I say: Higher search engine rankings = more traffic = more conversions = more customers. But how do you get higher search engine rankings if you don't have the time or money to commit to a search engine optimisation project? Well it...

One of the first steps of any content marketing and/or SEO strategy is to find keywords. But, how do you do it? At first, it might seem a little overwhelming because of all of the tools and data involved. Don't worry, because in this guide we're going to talk you...

If you're a small business owner, you have probably come across the term "SEO" before and you might be wondering if the benefits of SEO for small business, out weight the time or money investment? In this article, we're going to take a look at the benefits of SEO for...

We all want higher rankings in Google to get more traffic and more customers, but how can we achieve this? These 3 quick SEO changes can give your website rankings a boost! 1. Add Relevant Content to Your Website In order to rank for keywords that consumers are using...

Ever wondered what is SEO in Marketing? If you have been keeping up with the trends of digital marketing, chances are you would have stumbled upon something called ‘SEO’. SEO stands for Search Engine Optimisation and essentially is a strategy implemented to increase...

What is technical SEO? Find out in this complete guide to the key aspects of technical SEO and best practices so you can optimise your website performance. What is Technical SEO? Technical SEO is the process of optimising the technical parts of your website so that...

Learn about SEO services in Australia and how you can do the best SEO in Australia for FREE! I think you’ll agree with me when I say getting more FREE traffic to your website from organic Google Australia search results would be pretty awesome. More traffic to your...

First Input Delay (also known as "FID") means the delay you experience when you first try to load a webpage. If you're familiar with the idea behind page loading speed, FID isn’t entirely different. Not only could both factors affect your SEO, they are also vital...

If you are anything like us at Digital Treasury, you’re constantly looking for ways to improve your technical SEO game. And with the waves of changes that hit the SEO metrics in 2021, you want to know if the strategies you’ve been using will still be as effective in...

Having a good product or service doesn’t mean you’re entitled to rank well in Google. Sure, we all want those coveted page #1 rankings, but in order to achieve that you’ll need to optimise certain aspects of your website for search engines with a little thing called...

Search Engine Optimisation (SEO) is important if you want your website to have maximum exposure online. However, it’s not exactly the easiest or fastest process to undertake when you don’t have the best SEO tools at your disposal. Without SEO software tools, such as...

Do you want to learn how to get on the first page of google? Many businesses dream of having their website show up on the first page of google. It could help them grow their business by sending a consistent new stream of customers who have already expressed interest...

Webflow SEO. For small business owners, designing a website can be a tiresome task for someone with little to no web design experience. That’s why Webflow is a much easier system for designing a clean, easy-to-use interface that will attract new customers. There are...

Internal linking is a part of SEO that is often overlooked. However, it's extremely important, and an essential part of every successful SEO campaign. Throughout this guide you will learn strategic best practices for SEO internal linking and how it can improve website...

In this article we'll show you how to improve google maps ranking. Imagine if you could get your business to show up in the top #3 of the Google Map rankings! You’d probably get more phone calls, more clicks to your website and more paying customers looking to buy the...

Note: We will update our list of Australian websites that accept guest posts on a regular basis. If you have additions or would like changes made to the list, please drop a comment below.  Guest posting is a popular strategy used by Australian SEOs to build backlinks...

Ideally, the organic way to reach the first pages of SERPs is to invest in keyword research and on-page SEO. While that approach might have worked for you so far, there are a few things you can still add. One of such things is Google Trends. Google Trends isn’t...

Much like building a website from scratch, redesigning it also influences user experience and SEO. And it doesn't matter if you're only redesigning the site in bits or its entirety. Neither does it matter if you are repeating the process every 3months or 3years. The...

Setting SEO goals can be somewhat confusing. On one hand, we are telling clients that results are not assured. On the other hand, we are reassuring them of our expertise. Aren’t we contradicting ourselves? And even when we do promise results, we do so with less...

SEO is changing constantly faster than ever, but the fundamentals of SEO remain the same. Many SEO experts in Australia have different ways to approach an SEO campaign. And numerous SEO techniques are available and sticking to only a few could be a big risk if you...

We’ve noticed that more businesses are using Shopify platform as it's growing in popularity. The catch with Shopify SEO is that it's a long term game. But if you use the right SEO techniques with the right content strategy you’ve got yourself a winning formula. What...

If you are looking for ways to engage your audience and increase your revenue, try User Generated Content (UGC). UGC is an affordable approach to create a sustainable channel of engagement on your WordPress website. Since your users generate the posts, the content...

We understand that businesses focus on sales and conversion. But before that, you need traffic, and you would only get that if you rank high above your competitors on search engine result pages. So, how can you rank your WordPress site high on SERPs? The first step is...

Have you ever done a search in Google for a business in your local area and seen ‘near me’ come up as a suggestion? You may have heard the term ‘keyword research’, and ‘near me’ searches have become one of the most popular local SEO keywords. Did you know that 46% of...

SEO has huge benefits for businesses. It's a cost-effective marketing strategy that allows businesses to position themselves right in front of their target audience. But before you can start optimising for search engines, you must target the right keywords. That's why...

As a business owner, you may have heard of a lot of different marketing methods. Social media, paid ads, and all of the other options there are. One of them is Search Engine Optimisation (SEO). Compared to most of the other ones, it may seem a little bit complicated....

By Annie-Mei Forster (Digital PR & SEO Outreach Coordinator at Digital Treasury) If you’d told me a year ago that I’d be doing PR & Search Engine Optimisation (SEO) work, I probably wouldn’t have believed you. This time last year I was halfway through a...