Your Guide to Maintaining Search Engine Rankings

When you make a significant change in any part of your website, such as content, design, UX, platform, and structure, it’s considered a migration. It can also be a transition from one domain, server, or protocol to another.Our Craft CMS to WordPress migration service can help you quickly and easily transfer your website from one platform to another. It offers full support throughout the migration process, ensuring that any issues are addressed promptly and efficiently so that your new WordPress site is up and running as soon as possible.

Our service includes a comprehensive assessment of the existing site, including content, structure, plugins, and themes. It allows us to curate a comprehensive migration process that ensures all data is transferred accurately and securely with minimal disruption to your business operations.

With this service, you can rest assured knowing that all of your content will be preserved in its original form during the transition period between platforms. In addition, you won’t need to go into the hassle of any manual re-entry or reformatting.

What Is an SEO Website Migration Service?

When you make a significant change in any part of your website, such as content, design, UX, platform, and structure, it’s considered a migration. It can also be a transition from one domain, server, or protocol to another.

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The problem with website migration is that it can affect the site’s SEO, speed, and ranking. That’s where our SEO website migration service comes into play. It ensures that there are no disruptions in organic traffic and rankings due to the changes made.

Why You Should Choose Our SEO Website Migration Service

The following are the two main objectives that our SEO website migration service aims to achieve.

  • Minimise the negative impacts of the migration process on your website to retain its organic traffic and search engine rankings as much as possible.
  • Improve the website’s digital presence and growth over time.

Our SEO website migration service focuses on modern SEO standards to help you achieve these objectives. It ensures that the entire migration process goes as smoothly as possible and brings the following advantages to the table.

Minimise the Risk of Organic Traffic Loss

When you migrate your website, there is a risk of losing your organic traffic, and it can affect your business negatively. That’s because search engines need time to crawl and understand your new website’s content before they can rank it in search results.

However, by using our SEO website migration service, you can minimise this risk. Our team of SEO experts is skilled in implementing modern SEO standards. They make sure that your site migration goes smoothly and with minimal impact on your organic search performance.

It means that you can avoid short-term declines in organic search performance, and recover your traffic levels as quickly as possible.

It’s important to note that if you don’t have knowledge and experience, your migration might not be successful, and your organic traffic may never fully recover.

So, it’s crucial to hire the right SEO experts to prevent the risk of organic traffic loss and ensure the success of your migration project.

Solve All SEO Issues Timely

Migrating your website to a new platform or design can cause a variety of technical SEO issues, such as missing metadata, broken URLs, code bloat, and JavaScript errors.

These issues can be easily overlooked by even the most experienced web development teams, and affect your website’s overall performance.

Our SEO website migration team will quickly identify and solve all the problems that arise during the migration process.

We can also help you create a post-launch plan to address any remaining issues promptly, reducing the time it takes for your organic performance to recover.

Ensure Proper Indexing

During the site migration process, it’s common for web developers to set up a staging site for testing before the new website goes live.

However, if not done correctly, Google can end up indexing pages on the staging site, which can negatively impact your SEO and revenue.

Similarly, a web developer can also forget to reindex your pages after the launch. It can prevent search engines from crawling your new site, which will hurt your organic traffic and revenue.

With our SEO website migration service, you can ensure that each page on your new website is indexed properly for maximum organic performance.

We’ll also make sure that no staging site pages get indexed, which can help prevent adverse effects on your SEO.

Provide Cost and Time Effective Solution

The process of site migration can be extremely time-consuming and complex. If you perform it without proper planning and execution, it’ll result in a lot of frustration, wasted time, and lost revenue.

Additionally, managing the SEO side of things can also add even more complexity and cost to the project. That’s why it’s important to opt for an all-in-one SEO website migration service.

We have a team of experienced professionals that can ensure a smooth and time and cost-effective migration process. We’ll provide you with a recommended project timeline and a cost-effective strategy to meet your time and budget requirements as closely as possible.

It’s important to note that from planning to execution, every step of the migration process needs to be done correctly. Even a small mistake can cost you a whole lot of money and time.

We can help you avoid such costly mistakes, prioritise critical issues, and ensure a smooth and successful site migration.

Offer Bespoke SEO Migration Strategy

As mentioned already, migrating your website can be a challenging task. It’s especially true if you don’t have the necessary experience or expertise.

If you try to execute the migration process without a clear strategy that meets your unique needs, you’ll encounter many unexpected issues. Additionally, it’ll also increase the risk of missing important details that can hurt your website’s SEO and traffic.

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It’s important to keep in mind that there’s no one-size-fits-all approach when it comes to site migration. While you can find tons of SEO website migration checklists online but they can only go so far. That’s because each organisation is different and requires a different migration strategy.

At Digital Treasury, we understand that each site migration is unique and requires a tailored approach.

We take into account all the necessary factors, including content, URLs, and structure, to ensure a smooth and seamless transition. It allows us to create a bespoke website migration roadmap based on your specific needs.

With our team at your disposal, you can rest assured that your migration will be handled with the utmost care and attention to detail. We’ll work with you throughout the process to implement a bespoke SEO migration strategy and ensure a successful outcome.

Offer Post-Launch Support

It’s not uncommon for even the most comprehensive migrations to experience issues or mistakes after the launch, which can impact your website’s performance negatively. Having a professional team on board from the start can help you avoid the hassle of searching for an expert to fix your post-launch errors.

But there’s nothing to worry about because we’ve got you covered. We provide a safety net of post-launch support to ensure any issues are addressed quickly and efficiently.

We’ll conduct an in-depth review of the new website’s architecture, content, and design to ensure it’s optimised for search engine visibility.

This proactive approach means we’ll already have plans and solutions for potential problems, ensuring quick identification and resolution of any issues that might arise.

This type of post-launch support is invaluable in maintaining your website’s organic performance. It reduces the risk of costly mistakes that can affect your SEO ranking.

By partnering with our experienced SEO migration team, you can have peace of mind that your website is in good hands even after the launch.

What’s Included in Our SEO Website Migration Service

No matter how great your design is, it won’t matter if your site isn’t attracting traffic. That’s why we offer an SEO Website Migration Service designed to help your site get the traffic it deserves.

We’ll review your website to identify existing issues and provide you with detailed recommendations to improve its performance.

Whether you’re planning a new site launch or want to optimise an existing one, we have the skills and expertise to help you succeed.

Here’s what’s included in our SEO website migration service.

Technical Review

The first step in our SEO website migration service is a comprehensive technical review of your website and its SEO performance. We’ll review it thoroughly to ensure that it’s running as quickly as possible and doesn’t contain any elements that will negatively impact SEO.

Our designers will also look at your website page by page to check for design issues. Additionally, we’ll also perform a UX audit to ensure that your website offers great experiences to its users.

During this process, we’ll review hundreds of technical aspects of your website to ensure that all the necessary elements are present for ranking.

Lastly, we’ll conduct a competitor analysis to analyse your key SEO competitors and reverse engineer what they are doing well from an SEO perspective and overall digital marketing point of view.

Content Optimization

Content optimization is one of the most critical aspects of our SEO website migration service. Our team will audit the content on your website from an SEO perspective to determine what needs to stay and what should be removed.

We’ll review your content length, spelling, grammar, keyword cannibalization, and website architecture. Additionally, we’ll also conduct keyword research for content writing and on-page optimization.

It’ll allow us to curate a list of suggestions that will help you optimise content for both users and search engines post-migration.

We also offer services to create super interesting, high-quality that you can post on your website. Each piece will be based on data-driven analysis to make sure that it helps you with search engine ranking.

URL Mapping

It’s important to make sure that all the URLs on your website are targeting specific keywords and have backlinks pointing to them. It’ll improve the organic visibility of your website over time.

We’ll review your website to make sure that all the URLs it contains are optimised and working correctly.

Link Updating

Having internal links that aren’t working properly can damage your website’s reputation and lead to traffic loss. When you migrate your website, you need to check every internal link, whether it’s in the sitemap, content, or menus.

It’s a hectic and time-consuming task but our SEO website migration service has got that covered. We’ll check and update all the internal links and make sure they’re working correctly.

We also offer services to reach out to authoritative websites that are relevant to your industry to establish links pointing back to your site.

These links will help you enhance your site’s domain authority, which in turn can improve your rankings in Google search results.

Our team takes a hands-on approach to this process, ensuring that your site is linked to/from reputable sources that can drive real results.

Tagging Updates

During website migration, there is a possibility that your tags such as headers, Schema, meta descriptions, titles, and other relevant items may require an update.

Our team will review and optimise these tags on your website to improve their rankings on search engines.

Performance Reporting:

After the website migration is complete, we continue to monitor your website’s performance and track any changes in rankings, traffic, and conversions.

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We use various analytics tools, including Google Analytics, to identify any issues with user experience or performance and make necessary adjustments to ensure the website’s continued success.

Our team provides regular performance reports, which outline the progress made and any areas that need improvement. It helps you stay informed about your website’s performance and make data-driven decisions to improve your online presence.

Our goal is to ensure that the website migration is a success and provides long-term benefits to our clients’ businesses.

Contact Digital Treasury Today

Your website is the online face of your brand, but having one isn’t enough to run a business successfully. You also need to make sure that it’s SEO optimised.

While migrating a website to a new platform or domain may be necessary for several reasons, you shouldn’t overlook the SEO implications of such a move. It can result in losing valuable search engine rankings, traffic, and revenue.

That’s why it’s critically important to opt for a professional SEO website migration service.

If you’re looking for this service, you can contact us right now. We’ll provide you with everything you need to execute an SEO website migration process successfully.

There’s no need to let a website migration hurt your business – trust our team of experts to make the process seamless and effective.

Want to talk SEO?

Organise a free consultation where we can look at your exact SEO rankings today & discuss the SEO campaign it will take to improve your ranking in Google. Live over the phone. No rubbish automated reports 🙂 Speak with a real SEO specialist. 


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