How to Get More Surgery Patients with SEO
One of the greatest challenges that surgeons face is attracting new clients. While some patients prefer referrals from other satisfied clients and medical professionals, a vast majority of them prefer to search for a surgeon on their own.
Thanks to advances in technology, most patients today search for surgeons near them by performing a simple Google search.
Research shows that only 25% of people click the second page of Google search results.This means that if your website is not on the first page of Google search results, then your chance of attracting new patients is minimal.
To ensure that you attract as many new patients as possible to your surgical practice, you need to ensure that your website ranks high on search engines, and that is where search engine optimisation (SEO) comes in.
4 Reasons Why Even the Best Surgeons Need to Implement SEO
- It helps to boost the credibility of their surgical practice.
Credibility is critical in surgical practice, and SEO can help you achieve that. Research shows that people tend to believe websites that rank high on the search engine than those which rank poorly or don’t even appear on the search engine. When your website ranks on the search engine, it means that Google believes that it is beneficial to users. And because people trust what Google gives them, their perception towards your surgical medical practice will also change for the better. A combination of good ranking, quality content, and excellent surgical practice will boost your credibility.
- It expands their brand and overall online presence.
One of the primary roles of SEO is to improve your website presence online by improving its ranking. More than 70% of patients turn to the search engine to look surgeons near their locality. This means that having a website is not good enough to attract new clients. You can have the most attractive site on in the world, but if potential clients cannot locate it in search, it will be of no use. SEO not only helps to enhance your online presence by improving your website visibility but is also helps to create excellent user experience to ensure that your clients keep coming back. The clients you attract to your surgical practice, the more your brand grows.
- It drives traffic to their website.
Attracting new clients is a great challenge that many surgeons face. One of the greatest benefits of SEO is that it helps to drive organic traffic to the surgeon’s website. Unlike other marketing forms that attract anyone to the site, including those who are not interested in the services offered, SEO only drives quality traffic (patients who are actively searching for surgical services provided by the surgeon). SEO usually focuses on targeted keywords, a factor that ensures that only patients who are searching for services that your surgical practice offers are directed to your website. Surgeons also have a great advantage because they are only competing against other surgeons in their immediate vicinity, not those located outside the area they operate. As a result, surgeons who harness local SEO can reach the first page of Google’s local ranking in little as one month.
- Free traffic
Marketing a surgical practice is very expensive. Surgeons spend thousands of dollars each year to market their business. One unique thing about SEO is that it drives free quality traffic your websites by improving its ranking on Google search results. Provided your website ranks well on the search engine, you will have a consistent stream of visitors. This not only helps to reduce operating costs, but it also helps to boost revenue.
3 SEO Tips for Surgeons
- Determine the right keywords to optimise
The keywords that you target when conducting your SEO campaign, will determine your overall success. Make a list of all keywords that describe your services. For instance, you can target keywords such as “facelift”, “cosmetic surgery”, “tummy tuck,”, “knee”,”hip” and much more. Choose your keywords wisely because it will determine the clients that you will attract to your website. Surgeons mainly target clients within their local area and surrounding suburbs (“Surgeon Camberwell”, Surgeon Brighton”,”Surgeon Melbourne” etc). So, when searching for keywords, you should focus on making the search local. For instance, if you are based in Melbourne, you should target keywords such as “Cosmetic surgery Melbourne”. This way, you will increase your online presence on the local search, making it easy for local patients near you to find your surgical practice.
- Remember that content is king
Don’t focus on impressing the search engine; instead, focus on impressing your target clients. Remember that it is real humans who will book the surgical services that you provide, not machines. So, your priority should be to impress your target audience. The content that you provide will determine if visitors will fill the contact form and book for services or not. The best way to attract clients is by posting well researched and easy-to-understand content that adds value to them. You need to show your target users that you are an expert by providing quality. Online users are very keen and will avoid your surgical practice if they realize that some facts presented are not factual. So, always post high-quality content and be consistent.
- Track your results
The only way to know if your SEO campaign is working or not is by tracking your results. Tracking your results will help you identify the strategies that are working, those that need improvements, and those you need to abandon because they don’t add value. There are many different ways to analyze your result, but the three most crucial metrics include your site ranking, traffic, and conversions.